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“12 Days of Midtown” Returns with Festive & Fun Ways to Celebrate the Season

Committed to fostering a center for culture, creativity and vibrancy in Sacramento’s urban core, the Midtown Association is back with another season of “12 Days of Midtown” where local businesses and organizations offer celebratory events, activities and specials to encourage visitors to spend time in Midtown this season.

“Always evolving and continuing to thrive, Sacramento’s Midtown district is a perfect holiday season destination with great shopping, restaurant, bar and entertainment options,” said Emily Baime Michaels, Executive Director of the Midtown Association. “With so many locally owned businesses and eateries, guests to Midtown can take great pride in supporting the community while exploring and engaging in festive activities unique to the urban core.”

Throughout the first 12 days of December, Midtown guests can experience something extra special each day, a sampling of which includes the following:

  • Saturday, 12/1 – Ginger Elizabeth (1801 L Street, Suite 60) debuts their popular peppermint mendiants, holiday macarons and seasonal bonbons plus the Midtown Mascot (dressed as an elf) will be out and about in the district
  • Sunday, 12/2 – Der Biergarten (2332 K Street) presents the annual and always-anticipated Ugly Dog Sweater Contest hosted by Front Street Animal Shelter
  • Monday, 12/3 – The Jungle Bird (2516 J Street) presents a Sippin’ Santa Tiki Oasis
  • Tuesday, 12/4 – 8th Annual Hot Toddy competition at Golden Bear (2326 K Street)
  • Wednesday, 12/5 – The Waterboy (2000 Capitol Avenue) offers Holiday Happy Hour specials
  • Thursday, 12/6 – Kulture gift shop (2331 K Street) presents Mañanitas for the Virgin
  • Friday, 12/7 – Nekter Juice Bar (1050 20th Street Suite 120) offers $1 off holiday treats
  • Saturday, 12/8 – The Grinch and Cindy Lou Who at the Midtown Farmers Market (20th Street between J and K streets)
  • Sunday, 12/9 – “A Christmas Carol” at B Street Theatre (2700 Capitol Avenue)
  • Monday, 12/10 – Hacker Lab (1715 I Street) presents Metalworking for Jewelry
  • Tuesday, 12/11 – Trivia Night at Limelight (1014 Alhambra Blvd.)
  • Wednesday, 12/12 – Holiday specials and free gift wrapping at Moppet Shoppe (2524 J Street)

Midtown is both walkable and bike-friendly with parking available in nearby garages located at 1801 L Street, the East End Garage on 17th Street between L & Capitol, 2101 Capitol Avenue, plus various lots throughout Midtown.

The City of Sacramento will offer FREE metered parking on weekdays after 4:30 p.m. and all-day on weekends (November 23 through December 25) in Midtown and the urban core. For additional transportation information, visit EaseIntoMidtown.com.

For a more comprehensive (and continually updated) listing of “12 Days of Midtown” activities and/or more information about Midtown Sacramento, visit ExploreMidtown.org/12-days-of-midtown or follow on social media – Facebook at Facebook.com/exploremidtown and @ExploreMidtown on Instagram and Twitter.

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About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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