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Midtown Farmers Market Sizzles with Special Summertime Offerings in July

With summer in full swing, the Midtown Association (MA) announces a variety of deliciously exciting offerings and special activities happening in July at the popular and thriving Midtown Farmers Market. Sponsored by Sutter Health, the Midtown Farmers Market offers up to 90 farmer, grower and vendor booths bursting with fresh fruit, produce, and gourmet or locally made goods each week.  The year-round market takes place on Saturdays from 8 a.m. to 1 p.m. on 20th Street from J Street to Kayak Alley.* 

In addition to a convenient and FREE bike valet presented in partnership with Sacramento Area Bicycle Advocates and Sacratomato Week happening July 23 – 29, guests to the Midtown Farmers Market can look forward to the following in July:

  • July 7 at 11 a.m. – cooking demo with a talented chef from Paragary’s Midtown
  • July 14  – 2nd Saturdays special activities with amazing artisans offering hand-crafted specialty goods
  • July 21 from 9 to 11 a.m. — special visit by “Juicy Tomato” (aka the Midtown Mascot) with an opportunity to enter a Sacratomato Week raffle followed by a Sol Collective children’s coloring sheet activity focused on fun veggie facts and sponsored by Fulcrum Property
  • July 28 from 9 to 11 a.m. — special visit by “Juicy Tomato” (aka the Midtown Mascot) with opportunity to enter a Sacratomato Week raffle (with prizes drawn on this day); from 11 a.m. to 12:30 p.m. — live music by Still Water Creek band sponsored by SMUD

“Summertime is a sensational time to visit the Midtown Farmers Market with all the locally grown seasonal fruits and vegetables bursting with flavor, specialty products and gourmet foods,” said Emily Baime Michaels, Executive Director of the Midtown Association. “With an ever-changing assortment of offerings based on seasonality, we believe in feeding curiosity about where our food comes from while exchanging culinary concepts with local chefs, growers, farmers and one another.”

Originally launched in 2013, the Midtown Farmers Market continues to grow and evolve to reflect the dynamic and eclectic tastes of the surrounding neighborhood. Midtown Sacramento is both walkable and bike-friendly with parking available in nearby garages located at 1801 L Street or the East End Garage on 17th Street between L & Capitol plus various lots throughout Midtown.

Owned by the Midtown Association, the Midtown Farmers Market is managed by Unseen Heroes. More information about the Midtown Farmers Market is available at MidtownFarmersMarketsac.com. 

For more information about Midtown Sacramento, how to get around, special events and the Midtown Association, please visit ExploreMidtown.org or follow on social media – Facebook at Facebook.com/exploremidtown and @ExploreMidtown on Instagram and Twitter.

*The Market time moves to 9 a.m. to 2 p.m. in winter months

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About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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