Night markets are no groundbreaking concept in the world, but Sacramento has never seen one in the many shapes and flavors that will come with Our Street Night Market‘s debut on R Street, between 11th and 12th streets, on Saturday June 23. As Sacramento continues to reign as the Farm-to-Fork capital and independent businesses strive to push the local scene, Our Street aims to be the premier showcase of late night dining and entertainment.
Conceptualized by the Yellow Brick Group, Our Night will feature more than 15 local businesses, from well known establishments, such as Mayahuel and Skool, to local independents on the rise, such as Kayla Jordan and The Crvft. In addition to the late night food options, Our Night is in line to become a late night groove destination as its debut will host a Silent Disco DJ competition featuring two of the city’s most beloved entertainment entities in Good Company and HOF. Coin-Op will also be transforming David Garibaldi’s studio into an exclusive arcade for the event.
In describing the event, Yellow Brick Group founder Shawn Kahan explains the goal is to curate a familiar environment for the local Sacramento community, that still manages to push creative limits that naturally fall into the local scene.
“We want this to feel like a different event that hasn’t happened yet that adds value to the city and what’s going on here, as far as it comes for things to do,” said Kahan. “But we also want it to feel familiar in the sense of that kind of Sacramento community way, where you go to a lot of these things and you see people you know and you meet people for the first time and it feels like a community.”
Yellow Brick Group is a branding firm and lifestyle marketing agency founded in January of this year by Curtis Currier, Jeff Hook, Shawn Kahan and Damian Lynch.
“We believe still that the best marketing happens in person with real people and real interactions and that’s what creates the great social experience,” said Kahan.” Whether that’s actually physically social or social media, when you create an experience for someone, they want to document it, they want to remember it, and they want other people to feel that experience as well. And so, Our Street is an extension of that idea.”
While the first Night Market has yet to take place, its imminent success is seen by anyone who has enjoyed a night out in Sacramento in recent years. As California’s new 4 AM law comes into play, Our Street has the potential to become a fresh face in the push to keep Sacramento’s spirit thriving beyond regular business hours. With a community full of artists and independent creatives who thrive in the spirit of the night, pushing the limits for voices to be heard could be one of Our Street’s greatest factors.
“We also understand and we have empathy towards the fact that there does need to be regulations and there does need to be laws and these things are in place for a reason,” said Kahan. “However, there’s clearly other places out in the world that are not doing that and surviving and everything’s great, so clearly it can be done. We just hope to spark the conversation at the very least.”