As one of the nation’s premier independent music festivals, the Bay Area’s Noise Pop Music and Arts Festival will make its way to Sacramento’s Holy Diver on March 1, with a headlining performance by Sacramento’s own Caleborate. While the rest of the festival is taking place throughout the Bay Area between February 19 and 25, this will be the first year the festival expands to Sacramento.
Since 1993, Noise Pop has championed the independent spirit of music and arts in Northern California, similar to the way SXSW has done in Texas—and just about the same amount of time. Among its many reasons for success, Noise Pop founder Kevin Arnold credits its dedication to audience awareness and representation of every facet of Noise Pop history.
“From old school indie rock bands, like Superchunk or Built to Spill, that sort of did start in the 90s and represent that original spirit of the festival,” said Arnold. “To now, music that’s all over the map, from Electronic and Hip Hop, or R&B to Folk, or Country, or Emo, or Metal even.”
Promising and established artists, such as Jay Electronica, Madlib, The Coathangers, Shabazz Palaces, Japanese Breakfast, Cuco, and more than 90 acts, will make sure Noise Pop’s 25th Anniversary is one to remember.
In addition, local artists Still Woozy, Rose Droll, Mall Walk, Magic Magic Roses, and more, will take this opportunity to showcase the Bay Area’s abundant talent.
“Every year we try and do something a little new and different,” said Arnold. “It really is all about trying to drive an experience on discovery of not only the new band and music that you might not have heard of, but also new venues and new parts of the scene and community as it evolves.”
For music fans, Noise Pops serves as a sort of city-wide scavenger hunt in music discovery. The first year of the festival took place at what is now The Independent in San Francisco, then known as The Kennel Club. Today, the festival takes place throughout well known Bay Area establishments, such as The New Parish, Swedish American Hall, The Fillmore, Slim’s, Bottom of the Hill and Cafe du Nord, among others.
“Our goal is to, on one hand, meet those needs with things that they love and are already very familiar with,” said Arnold. “But also put a whole bunch of new stuff into the mix that will maybe pull them in different directions where they might not normally lean to, or gravitate to on their own.”
In order to accomplish this, Noise Pop created a handful of “Satellite Shows” this year in San Jose, Santa Cruz, and Sacramento, where Sacramento-born Caleborate will serve as a bridge between the state’s capital, the Bay Area, and Noise Pop.
The decision seems to be a matter of history and perfect timing as Caleborate’s career has taken momentous steps forward, since the release of his album “Real Person” in October. His homecoming show at Holy Diver will be one of many on his first headlining tour across the United States. However, this will not be the first time he has worked with the festival, as he previously performed for Noise Pop in 2016.
“I’m not going to say I’ve been following him since he started, although he’s still a pretty young artist,” said Arnold. “But, we all pay attention when someone like that sort of stands out and comes up and we want to find a way to champion him.”
As Sacramento becomes a part of the bigger picture, it will only get more difficult to deny the pool of talent that is birthed here. With organizations like Noise Pop offering the necessary encouragement and platforms for artists like Caleborate to exist, the future continues to look bright for Sacramento and its community.
To purchase tickets to Caleborate’s show at Holy Diver on March 1, visit Eventbrite.com/e/caleborate
For more information on Noise Pop Music and Arts Festival, visit NoisePopFest.com