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Urban Development

Art in Unexpected Places…Another Dumpster Art-Wrap Unveiled in Midtown

As a follow-up to a creative pilot project launched a year ago, beautification efforts continue as another dumpster art-wrap debuted in Midtown.

Sponsored by Waste Management, the latest “wrapped” dumpster is located in Powerhouse Alley with a brand new creative design to showcase the bike-friendly nature of Sacramento’s urban core.

In addition to this latest dumpster art-wrap, another will follow in a separate location in the near future. Midtown guests, residents and business owners – such as Hot Italian, Insight Coffee Roasters, Magpie Café and Orchid Thai for example – benefit by beautification projects by increasing the use and vibrancy of alleys and other often overlooked areas.

The goal of the ongoing project is to uplift and activate alleyways in Midtown by presenting art in unexpected places. The project, which piloted early last March in a partnership between the Midtown Association and 16 Powerhouse, started as an innovative way to beautify alleyways in an effort to foster community pride, increase safety and encourage the use of underutilized spaces.

To find out more about Midtown and other activities and happenings, please visit exploremidtown.org.

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About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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