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Midtown Partners with PRIDE to Expand Clean & Safe Program

The Midtown Association has created a partnership with PRIDE Industries to further increase and enhance the already successful Clean & Safe program throughout the popular Midtown district. Coinciding with the start of 2017, the footprint of the Midtown Association’s coverage area will expand to 92 total blocks, also including the Alhambra corridor.

“This is clearly a win-win partnership,” said Emily Baime Michaels, Executive Director of the Midtown Association.  “We are thrilled to be able to provide meaningful training and employment to deserving individuals while also offering tremendous benefits to the businesses and communities we serve. It is our hope to grow this pilot partnership into a long-term arrangement as our organization continues to expand and thrive.”

Through the employment partnership with PRIDE Industries – an organization dedicated to creating jobs for people with disabilities – the Midtown Association is able to employ three individuals on a part-time basis that will add a total of 75 hours per week of proactive presence throughout Midtown. This enhancement is in addition to a dedicated staff of five team members along with a Sacramento Steps Forward homeless navigator that collectively offer nearly round-the-clock visibility throughout Midtown.

PRIDE Industries staff members offer a wide variety of useful skill sets and the team working in Midtown will initially focus their efforts on public-facing activities such as community engagement, light graffiti and/or litter removal and early assessment of potential problem areas.

“At PRIDE Industries, we are always excited to align ourselves with leading organizations such as the Midtown Association,” said Vic Wursten, Senior Vice President, Rehabilitation Services at PRIDE Industries. “And, we are absolutely passionate about offering meaningful community-based placement opportunities and valuable career training to our very capable clients.”

Clean & Safe stats of work done by their team members as of 2016 is over 3600 trash cans emptied, over 2500 graffiti/stickers removed, 260 hours of sidewalk pressure washing per year, and over 3300 hours of ambassador patrol per year.

For more information about the Clean & Safe program or about the Midtown Association, visit exploremidtown.org.

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About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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