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Midtown Pilot Program Reduces 270 Hours of Restricted Parking

The Midtown Business Association supports the City of Sacramento’s latest efforts to increase the availability of parking by lifting parking restrictions and updating signage on several blocks in Midtown.

Based on the new pilot program that goes into effect October 24, 2016, the City plans to update signage restrictions for garbage, yard waste, recycle and collection, monthly street sweeping and claw service (during leaf season) on a block-by-block basis to more accurately reflect current services. The new program will result in a reduction of 270 hours a month for restricted parking for city services in the pilot area.

“With so much energy focused on Midtown and Sacramento’s urban core these days, small impacts to parking spaces, lots and garages collectively make a big difference,” said Emily Baime Michaels, Executive Director for the Midtown Business Association. “We applaud the City’s efforts to take a fresh look at their current service levels that will ultimately increase parking availability by decreasing parking restrictions in Midtown.”

The current configuration of the pilot area in Midtown affects several streets from 19th to 23rd between N and Q Streets.  The six-month pilot program will allow the City to ascertain if the new signs — with only monthly restrictions on several blocks — are confusing given the plan calls for services to be split on some blocks where one half may have weekly and another monthly based existing service needs.

“The City recognizes that serving a vibrant, mixed-use area requires a balance between having access for collection services and making parking available,” says Erin Treadwell, Community Outreach & Media Manager, Recycling & Solid Waste Division for the City of Sacramento’s Department of Public Works. “By tailoring the restrictions block by block we believe we can provide better service to our customers and more parking.”

The City will be sending out mailers to residents in the pilot area and will have signs on poles alerting the parking public that the restrictions have changed. To allow residents and guests to get accustomed to the new parking guidelines, the City’s parking enforcement team will be issuing warnings instead of parking tickets in the pilot area.

For more information about parking and services in the City of Sacramento, please contact the City at sacrecycle@cityofsacramento.org.

Photo by Bethany Harris

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Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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