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Midtown Business Association Gains Approval to Renew PBID through 2027

Midtown PBID Expansion MapExpect even more great things to happen in Midtown in the near future and for years to come.

The Midtown Business Association (MBA) recently received approval by stakeholders to renew the PBID (Property & Business Improvement District) for another 10 years. In addition, the Midtown PBID coverage area will expand to include the neighboring Alhambra corridor starting in 2017.  With the expanded footprint, MBA will service the Midtown area from 16th to Alhambra and from the Governor’s Mansion to the new Sacramento Natural Foods Co-op.

A PBID provides an infrastructure for owners within a district to work together to make significant improvements, attract consumers and new businesses, and further develop an area. MBA has been operating as a PBID since 2008 and exists to provide three primary areas of proactive service to support businesses in Midtown: Streetscape, Maintenance & Safety; Placemaking & Capital Improvements; and Advocacy, Communications and Administration.

“In addition to supporting much-needed City services, the Midtown PBID has helped to create a real identity and vibrancy in Midtown,” said Emily Baime Michaels, Executive Director of the Midtown Business Association. “Midtown is now a destination neighborhood for arts, dining, culture and social activities. The renewed and expanded PBID will not only continue building upon previous successes but help us to begin forging exciting new opportunities for a larger Midtown area.”

Above and beyond important maintenance and Clean and Safe services – such as graffiti removal and solution-focused homeless navigation efforts – MBA provides the leadership and resources to introduce and/or support amenities and events such as the popular Midtown Farmers Market, Pop-Up Dog Park, Sacratomato Week (in partnership with the Sutter District restaurants) and the new “Before I Die” community window art project.

Moving forward, a series of meetings with Alhambra business owners and stakeholders will begin later this summer to plan the future of the corridor.  The initial focus will likely be centered on safety and maintenance but could eventually expand to include enhancements such as new signage, artwork and other amenities to help energize and uplift the area.

For more information about the Midtown Property Business Improvement District (MPBID), please visit exploremidtown.org.

 

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About the author

Traci Rockefeller Cusack

Traci Rockefeller Cusack

Traci Rockefeller Cusack has 25+ years of media and public relations experience.  Her work experience includes News10 (ABC) as Promotion Manager from 1989-1998 (where she developed and launched “Coats for Kids’ Sake,” a winter coat drive that lasted 20+ years plus coordinated Oprah Winfrey’s first ever visit to Sacramento) and Fleishman-Hillard as Vice President from 1998-2005 (where she led the wildly successful statewide “California Grown” program and also produced the five-minute video that played on the Jumbotron on Opening Day at Pac Bell Park). In 2007, she launched T-Rock Communications and currently handles a wide range of marketing activities for a number of top-notch organizations.

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