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Spotlight on Sacramento fashion with Simone Vianna

Sacramento fashion has grown at a rapid pace during the past few years. Boutiques, salons, fashion shows and local designers have exhibited their talent on the local and national fashion scenes.

Creative interior and fashion designs created by Simone Vianna have resulted in unique collaborations. Models, designers, photographers and stylists enjoy collaborating with Vianna and look for her guidance when it comes to fashion.

Originally from Baru, Brazil, the multilingual and multitalented Vianna has created a priceless reputation for herself as a leading creative designer, stylist and consultant in Sacramento.

Besides being a talent coordinator for Sacramento Fashion Week, Vianna’s tireless work allows her the opportunity to work as an editor and wardrobe consultant.

Vianna recently began hosting a radio talk show on cable FM 88.7. Vianna recently began work as a host producer for a weekly talk show on cable FM 88.7, in which she talks about fashion, art, interior design, health, beauty and other things related to the fashion industry. Once a month she airs a Portuguese-language talk show.

It was at the Access Sacramento, Coloma Community Center, that I had the opportunity to ask her a few questions for this spotlight.

Spotlight on Sacramento fashion with Simone Vianna
Simone Vianna (r) with Bethany Crouch (l)

Sacramento Press: Can you tell me about yourself?

Simone Vianna: My name is Simone Vianna. I am an interior designer and a wardrobe stylist. As a wardrobe stylist I do a lot of closet edits, workshops, editorials, runway shows and I help with the modeling industry as well.

SP: Where are you from?

SV: I’m originally from Brazil. I’ve been in the United States for the past 17 years. I’ve lived in Davis for nine years and have been in Sacramento since.

SP: How did you end up in Sacramento?

SV: I moved to Sacramento, but I was initially supposed to move to LA. I came here for a project I was working on. I fell in love with downtown, the trees, Second Saturdays and all of that. I wanted to be close to that, but I was not supposed to stay here. I lived in a very small apartment downtown at a very nice location and I ended up here. So here I am nine years later.

SP: How did you become involved with Sacramento Fashion Week?

SV: Two years ago Mykha (Duane Ram) approached me, wanting me to be part of the Fashion Forum for the 2012 event. I said yes of course, but it ended up that we didn’t see each other for a while. He approached me a couple of months later. He knew I was in fashion and he was doing a jewelry video and asked me if I knew of a jewelry store. I said I didn’t know any jewelry stores but knew of a store that sold jewelry and I was able to find him a venue to do the video. After that we met again when I was working as an apprentice for Stacy London back in October 2011. He went and attended the event at the Galleria in Roseville. He then asked me to be part of Sacramento Fashion Week and help with the editorials for the posters for 2012 event.

SP: Who or what inspires you when it comes to fashion?

SV: There’s a lot of different people who inspire me. As a stylist, Rachael Zoe definitely inspires. She’s so kind first of all, she’s always a team player and she’s always talking about her team. She has an amazing team that she works with, always trying to bring them together and keep them together as a team. That’s very important. She doesn’t have a great turnover as a team. I’m a team player so being part of a team comes first. As far as designer inspiration goes I look to Chanel and a couple of other vintage designers like Lilian, Oleg Cassini and Emilio Pucci, so I enjoy a variety of different designers.

SP: What have you found to be your toughest experience that you’ve overcome in life or fashion?

SV: Well in fashion it’s probably the politics. It’s very sad to see the politics involved because they keep talented people away and keep people whose dream, they think, is bigger than any event or any organization. In life I think I’ve overcome everyday things that challenge on a daily basis. When I first came here as an immigrant, learning a new language and trying to find a job and adjusting. With culture I really didn’t have a problem with that but other people had problems with me adjusting and embracing. I try to embrace everybody; their food, culture and values. I work with people of all nationalities without judging. Another obstacle that I’ve overcome has been switching jobs, careers, and the recession. As an artist the recession hit hard; because of it nobody buys antiques, nobody buys vintage, nobody wants to remodel their home or embark on new construction.

SP: Can you share what’s been the best advice you’ve received and from whom?

SV: The best advice I received was actually not long ago but it really hit me. I’m a Christian so it was a quote I saw that said something like ‘If you get on your knees and pray to God every day you’re never going to have to get on your knees to people and beg for anything in life.’ So that’s what I do, I get on my knees and pray to God every day.

SP: Tell me a little about your radio show on Access Sacramento, how it got started.

SV: I wanted to start a TV show first but it’s taking longer than radio. I actually aimed for the TV show first and then I found out they had a radio program. I thought it was a great idea to have a radio show because it’s transmitted through cable, meaning that everybody all over the world can listen to my radio show over the Internet. I thought it would be very interesting to have guests and use the same kind of frame I thought about for my TV show. My vision for the TV show was having people, different types of artists, and most important to share my experiences and try to help people wanting to be in fashion and the art industry. I want to bring professional people to be on the air and talk about how listeners can help and how they can perhaps become a better person, so it’s all about community and helping the community.

SP: Where do you see fashion in Sacramento going in the near future?

SV: Well, I still think we need to raise the bar in construction first of all. Construction is important to me maybe because I have an interior designer background; it’s all about foundation. So construction is important because trends, colors and styles, anybody can put something trendy together . Construction should be first and then quality. This foundation makes clothes last like vintage outfits from old designers back in the day from designers like Oleg Cassini, Lilian and others. Their designs are impeccable, have great construction and great fabrics. So I think the future of fashion is going to be great, but we still need to raise the bar in construction and quality.

SP: Define construction.

SV: Construction usually means containing a good seam, good lines, clean lines, no threads pulling or missing and no messy zippers. Good construction is something that will fit a body, any body, and is made to fit that certain body type that you’re creating for.
SP: Any advice for young people trying to get into fashion, design or modeling?
SV: Well you know I’m always on a budget and I’m always very careful with people spending a lot of money going to a very expensive school. I think first they should try something like taking a sewing class. A lot of stores offer sewing classes so I think that’s first, because if you’re a good designer you must know how to sew, period. You have to. Second, learn a textile class so you know which textiles are good for certain coats or dresses or jackets and how they feel; if they breathe. Is it breathable? You have to know if it’s going to stain, how it should be maintained and all that stuff. All that you learn on textile will pay off, that’s a great class; it’s a must. Then if you really like it everything else flows because the art is there; if you have it in you it’s going to happen, but I think you know sewing and learning about textiles is a must.

SP: Anything else you’d like to add?

SV: Keep following your dreams. Make sure you do a lot of planning and preparation before you get into anything and don’t let your ego get too big. It’s all about the community, it’s not all about you, it’s about serving others. If you’re a designer you have to know all about serving your clients. Serve the people who want to purchase from you, so make sure you help them and you’ll become a better person every day.

Readers can listen to Vianna over Sacramento Community Radio every Saturday. Log on to “The Voice” to view their schedule. You can also follow Vianna via Facebook, Instagram and Twitter.

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