Home » New Anti-DUI campaign hits Sacramento streets Dec. 20
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New Anti-DUI campaign hits Sacramento streets Dec. 20

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The California Office of Traffic Safety recently launched its 2012 December Crackdown, which runs through Jan. 1, 2013. As part of this enforcement effort, OTS has updated its successful ongoing statewide RUOK? anti-drunk driving public education campaign to continue to emphasize the importance of safe and sober rides. The 2012 campaign takes aim at popular nightlife areas in four major cities throughout the state: Sacramento, Los Angeles, San Francisco and San Diego.

Wrapped cars which are made to look like half taxi cabs, half police cruisers (pictured above) will be placed in high-traffic areas every weekend during the crackdown. These engaging displays will help remind patrons of popular bars and restaurants that every night out can end safely by taking sober and responsible modes of transportation home rather than risk a trip to jail, or worse, by driving drunk.

The street teams will also encourage people to actively engage in campaign efforts via a “Not Driving” Instagram contest, another new element of this year’s campaign effort. Participants are asked to follow OTS on Instagram, upload photos that demonstrate their safe ride home, and add a “not driving,” caption and a #RUOK hashtag. Contest winners can receive taxi ride vouchers, donated by Taxi Magic, its participating fleets and other OTS partners.

When and where you can find the wrapped cars and street team:

8 p.m. – 12 a.m. 
Thursday, Friday and Saturday nights
Dec. 20, 2012 – Dec.22, 2012

Mix Club
1116 15th St.
Sacramento, Calif. 95814

Dive Bar
1016 K. St.
Sacramento, Calif. 95814

 

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