The event also served as Muse Makeover’s grand opening celebration.
Luxe Salon and Muse Makeover are situated in adjoining suites at 2015 J Street. The businesses share a front balcony area that also served as a catwalk for a fashion show.
Guests enjoyed complimentary hor’s de ov’res and drinks at both establishments.
Complimentary mini make-overs and chair massages were provided by Luxe’s professional staff.
Hosts Mila Anatiychuk and Tennison Long were on hand to make sure guests were taken care of and many regular Luxe Salon customers also came to enjoy the event.
In the balcony area outside of Luxe Salon and Muse Makeover several boutiques participated in a trunk show. A wonderful selection of outfits from the Denim Spot Clothing Boutique, Krazy Mary’s Boutique and BellaVUE Boutique were available for guests to purchase.
Denim Spot, Krazy Mary’s and designer Rory Castillo provided fashionable wear for the models. Photography was provided by Tom Huynh and several of his photographers including Leonard Row, Nuriya Safarova-Sahlbach and Yao Saelee.
The balcony was filled with guest and models Anita Spoljar, Hallie Lewis, Alexis Pinkney, Marcus Cortez, Ryan Christopher, Lilya Liliya Karavan (Miss Russia California) and Heather Dominguez-Cuevas. Local singing artist Dinorah Curkendall besides modeling a Castillo outfit serenaded the audience following the fashion show.
Sarah Walker, Vice President of Muse Makeover took the microphone after the fashion show to welcome guests to the grand opening and introduced several representatives from other companies that they have partnered with to professionally attend to their clientele.
Shane McDaid, President of Muse Makeover, took a few minutes from the busy event to talk a little about Muse Makeover.
When asked to give a description of what Muse Makeover is all about, McDaid said, "Muse Makeover is a makeover company that’s also a partnership of small businesses from Sacramento. The idea is to help the customer, or what we call the muse, find the providers that they need in order to reach the goals they’re looking for. They’re in their 30s, 40s and 50s and they’re looking to change the way the world sees them. We give them the tools through our partnership with other small businesses in Sacramento."
McDaid noted that Muse Makeover partners with businesses in the greater Sacramento area including an exclusive cosmetic dentistry with partnerships with professionals like Monica Crooks, DDS,
McDaid shared his inspiration for creating Muse Makeover saying, "I’ve been in marketing for years and I began doing marketing for a plastic surgeon, Dr. Andy Kaczynski, who you saw tonight. In doing that part of my job I try to find out what motivates our clientele. I look for that motivation by interviewing patients and talking about what is it that they’re trying to achieve. I’ve learned that people are just not trying to achieve one little thing they’re trying to achieve a giant transformation and so I created Muse Makeover in order to tend to that entire transformation."
I asked McDaid how he met Walker. “We met a couple of years ago at a gathering like this and hit it off. She has worked as an image consultant in Europe and so when I was trying to create this concept it became a perfect fit and I asked her to jump on board and help me out with it,” said McDaid.
The evening was a lot of fun and McDaid summed it up perfectly when asked to describe the event he said it was “fabulous.”