The Sacramento Film and Music Festival kicked-off on Wednesday night.
As part of the opening night program at the Sacramento Film & Music Festival (SFMF) a Pop-Up event was held at the soon to be Sharif Fine Jewelers. Sharif will occupy the space next door to the Crest Theater on the corner of K and 10th Streets.
The Red Rabbit Kitchen & Bar, Black Bird Kitchen and Bar and Chocolate Fish Coffee Roasters were at the Sharif building as well, handing out delicious samples.
Opening night for the SFMF also included the Capitol Indie Collective Fashion Challenge.
Last year’s challenge was won by Melinda Carrie Dougan who served as one of the judges for the fashion event.
Inside the Crest Theater lobby Dougan’s winning entry was on exhibit next to a Christina Marie, Executive Director at Capitol Indie Collective, design made out of t-shirts from last year’s SFMF.
Musical guests Thomas & Plecker performed inside the Crest lobby. Derek Thomas’ soothing vocals are always a treat. Backed by Sam Plecker on guitar and Nolan Le Vine on drums the trio dished out classics made famous by Dean Martin, Tony Bennett, Frank Sinatra and others.
While watching Thomas & Plecker perform, Lisa Lee, a guest at SFMF commented, “I heard them from inside the theater and when I came out I couldn’t believe how young these guys are. They’re great.” I have seen Thomas & Plecker play before and they always elicit comments similar to Lee’s.
Fashion Challenge designers, hair and makeup artists and models were at the Crest Theater hours in advance. Makeup and hair styling was done by Allure Salon and Spa.
Last year’s Fashion Challenge theme was “Newspaper Couture,” and designers produced some memorable outfits.
This year’s theme was “Fashion Pairings” and designers produced many original creations. Participating restaurants were paired with designers to create their outfits.
Restaurants participating in the fashion show included Thir13en, Blackbird Kitchen + Bar, Fox & Goose, The Red Rabbit Kitchen & Bar, Chocolate Fish Coffee Roasters and The Shady Lady Saloon. Other sponsors of The Capitol Indie Collective Fashion Challenge included Allure Salon and Spa, Sharif Fine Jewelers and the Sacramento Metropolitan Arts Commission.
Designers were given 13 days to complete a runway ready outfit for the Fashion Challenge. The designs also had to include the restaurant name and one menu item and had to be done with a $50 budget. The outfits created were judged on how well the defined elements were included in the design, construction and visual appeal.
Designers who participated met the requirements and created stylish fashion.
Allure Salon worked their magic and provided hair and makeup for the event and also provided some prizes for some guests.
Panda Express sponsored the food theme event and provided some of their delicious specials for guests to enjoy. I enjoyed their scrumptious chow mein and broccoli beef.
Backstage, designers and models worked on last minute adjustments and if they were lucky enough enjoyed some Panda Express.
Once the fashion show began, Christina Marie gave some information about each of the designs as the models entered stage left did a couple of poses and exited stage right.
A marvelous parade of beautiful designs paraded on stage and it became apparent that choosing a winner would be a difficult task.
Once all designs were shown, the Fashion Challenge took a break for judges to cast their ballots. Nate Schemel and Tony Sheppard, Festival Directors, delivered welcoming remarks to the audience during this break. The 13th annual Sacramento Film & Music Festival officially started.
Laurie Pederson, Executive Director of the Capital Film Arts Alliance was presented the 2012 Film Arts Service Award. Cécile Downs, Executive & Artistic Director – Founder at Sacramento French Film Festival presented Pederson with the award.
The five judges were able to agree on the winner of the fashion challenge.
Spectators also helped select the Audience Choice winner.
Three finalists were chosen to vie for the Audience Choice award and Niv Elliot’s design won. As it turned out the judges also selected Elliot’s design, worn by model Leslie Grace, as the First Place winner.
Once the Capitol Indie Collective Fashion Challenge ended the opening film program at the 13th annual Sacramento Film & Music Festival began with a series of locally produced short films.
The festival runs from Wednesday, August 15, through Sunday, August 19, at the Crest Theatre.
Besides the works of local film pioneers the festival also includes films from many film genres from filmmakers around the world
NOTE: More photos from the event can be found here.