I do not think this is "focusing on the bad apples", as bike riders generally do not obey traffic laws, at least in my neighborhood.

Can I bring my city tree waste to the old Arena?

A measurable reduction of services. Think that will be reflected in our bill?

Some of the home prices are offset by lower vehicle costs. Many of my neighbors only have one car, they walk or ride a bike to work. An average priced vehicle with related costs and depreciation might be $800+ a month that can be redirected to house payments?

First use goes a long way in claiming a trademark. If your mark is good, be prepared to defend it from confusingly similar marks and dilution. You should also consider registering a stylized version of your mark, to keep others from usings a similar phrase or words done in the same style as yours as to cause confusion in an attempt to trade on your mark. Best of luck!