Che Perez

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Age

44 years old

Gender

Male

Occupation

design and marketing

Neighborhood

Midtown

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About Me

It's not about me, it's about us.

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Most Recent Articles

Local brew festival embraces quality over quantity

We live in fast times and everybody knows it; from the fast food that’s slowly killing us and speed dating, to the instant gratification the younger generations seek and even the older ones in their pursuit of eternal youth and instant “beauty,” via nips and tucks. If all this, “fast,” has you worn down, maybe it’s time to slow your roll and head over to the 14th Annual West Coast Brew Festival. The West Coast Brew Festival may be the largest such festival in Northern California outside of San Francisco, but its humble roots, born and grew from 350 attendees some 14 years ago, have slowly evolved into a must-attend experience event for any serious beer lover in Northern California. On Ma

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Ten Day Snowfest Goes All Weekend

With a foot of new snow having fallen this week all around the higher elevations of Lake Tahoe, skiers, riders, and many non-skiers and non-riders will be making the trek up the hill to get in where they fit in. Nearly 100 events have been scheduled throughout the duration of this epic ten day festival with everything you'd expect at a mountain festival such as sushi eating contests, human bowling, a dog fashion show of sorts and of course a good old fashioned parade in King's beach.   This parade shuts down Highway 28 for an hour between Secline and Chipmunk Streets in King's Beach. Most of the events are free and if you have kids, Saturday is shaping up to be a great day in the snow and

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32nd Annual North Lake Tahoe Snowfest to host 100 events

It's with a bit of trepidation that I dare write about Snowfest when, after all, everybody knows that there hasn't been much snow around lately.  Heck, there hasn't been any meaningful snow all month.  But then I am reminded a in 2011, some were saying it may as well be called, "Dirtfest,"  But as those who live in the mountains know, you can never count mother nature out.  Snow came just in time and then in June, a major Sierra storm dropped enough snow that Squaw Valley opened up for the 4th of July weekend, that is to say, top to bottom or nearly 2,850  feet of vertical fun. Ranked by the American Business Association as a "Top 100 Events," in the United States and top 10 by the Califo

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Lake Tahoe comes to Sacramento

If you’re like most people, the end of the campaign season is a welcome start to a new season; one known by skiers and snowboarders simply as winter.  With last year's dismal winter, there's surely to be a lot of pent up demand. And as always, just before the resorts open around Lake Tahoe, there are numerous local events held in Sacramento to get the masses both geared out and hyped up for the promise of powder and play in the mountains.  At each event listed below, you can get free lift tickets, "Tahoe swag," and or more.  Tonight's event includes too much swag, aka, free stuff, to list as well as a very unique musical duo.  Then it's Thursday, Friday, Saturday and Sunday - if one were

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See Further today at Tower, get free lift tickets

It goes without saying, a free lift ticket is worth more than it's weight in gold, literally.  So how about two free lift tickets to Squaw Valley or Alpine Meadows AND Mt. Bachelor? That's right, extreme sports movie production house, Teton Gravity Research will be showing Further tonight at Tower Theatre in Sacramento, and all attendees will get free lift lift tickets to two mountains. Further is the second epic movie in the trilogy, (Deeper, Further and Higher), paying homage to extreme back country, big-mountain snowboarding way off the grid. Local homey, Jeremy Jones, (Truckee, CA) is a world class, big mountain, back-country bad ass snowboarder, father, husband, motorcycle enthusias

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Most Recent Comments

Conversation about: Artistically vulnerable: Vanguard owners pull controversial art collection

Am I reading that Donne, who I have NEVER seen EVER at a club in Sac, had art censored without witnessing it? That's just cray. I hope the artist turns this into a win-win. Additionally, when I worked with her in Senator Roberti's office in the 80's, she did not every seem to represent the liberal vibe that most of us around Roberti did from Mel Assagi (a former Black Panther) to myself. Donne doesn't really cary a lot of klout around the local bar, restaurant or club scene - and Paragary should have stood his ground and said, thanks, but we're going to manage our joint as we see fit. The "controversy," would have spurred more interest and fed the bottom line even more. This is just another reason why Sacramento has the stigma of being a cow-town, the undertow of these kinds of goings-on happens more than is reported or most know about. GET OFF THE GRID and LIVE.

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Conversation about: Local brew festival embraces quality over quantity

That's a great shift from the walkways under the grandstands - good looking out Dan.

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Conversation about: Local brew festival embraces quality over quantity

that's fantastic - I worked the SABA bike area last year - it's actually fun.

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Conversation about: 'Taste, Review & Brew' at New Helvetia Brewing Company

Helvetia took a few awards at the West Coast Brew Fest's double blind taste test and will br sporting their big ribbons at the largest brew fest in Sacramento tomorrow at Miller Park..

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Conversation about: I hate Sacramento

I love cribbage! I'm in! Penny a point?

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