Making Video Social featuring Justin.TV

2009-06-12T19:58:07Z

SACRAMENTO, CA–June 11, 2009–Online video–and its increasing value as a powerful social media tool–will be discussed at the next Sacramento Social Media Club event, Making Video Social, scheduled Tuesday, June 16, 2009 from 6:30 – 8:30 at Peppers.TV in Mather, CA.

What do the following three things have in common: Tiger Woods, Domino's Pizza and Airplane Passenger Safety Briefings? They've all used video to communicate in the world of social media.

The free event, sponsored by Peppers.TV and Photographer Link, will include discussions led by Evan Solomon of Justin.tv and Mike Henderson from Twelve Horses. Discussions will cover:

* Effective strategies for incorporating live video into the marketing mix
* Gaps in the real time web that video fills and other mediums miss
* Examples of compelling live video usage in social media
* 10 easy tips to shooting better video
* Successful client case studies

There is no cost to participate, but we request that attendees register for the event online at: http://smcsac0616.eventbrite.com/. Space is limited, so those interested in participating are encouraged to RSVP today.

For those not able to join the discussion in person, the event will be streamed live online at http://www.ustream.tv/smc-sac. Online viewers will be able to pose questions to the panelists just like the on-site participants.

Speaker Information:

Evan Solomon, Justin.tv

Evan is the Vice President of Marketing at Justin.tv , the largest live video on the Web with over 500,000 broadcasters and 40 million monthly users. His responsibilities include user acquisition, business development, product direction and communications. Before joining Justin.tv Evan was a Senior Associate at SutherlandGold, a boutique PR firm focused on consumer technology startups. At SutherlandGold he worked with Xobni, Scribd and other venture-funded startups.

Evan has a Finance degree from the Stern Undergraduate School of Business at New York University.

Mike Henderson, Twelve Horses

Mike Henderson, an Account Executive at Twelve Horses, a full service interactive agency, will share his hands-on experience successfully integrating podcasts and video into social media and brand development campaigns. Mike will share proven case studies and his use of video for several clients including Alpine Meadows.

Social Media Club brings together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. The Sacramento chapter was founded in 2009 by local users of social media. You can follow the Sacramento Social Media club on Twitter , Facebook , and Linkedin.

Government 2.0 Panel features Schwarzenegger New Media Director

2009-04-18T15:58:49Z

The Sacramento Chapter of the Social Media Club is hosting a Government 2.0 panel discussion.

The panel will answer questions on how local government leaders and community activists are effectively incorporating Web 2.0 and social media technologies into their organizations. We'll consider the benefits of developing a social media strategy and share ideas and solutions to help participants deal with the unique challenges and potential obstacles that arise when trying to integrate these new technologies within government agencies.

The free event, sponsored by Morgan/Dorado Public Relations, LLC, is Tuesday, April 21, 2009, 6:30pm - 8:30pm at 2804 Gateway Oaks Drive, Sacramento, CA. There is no cost to participate, but we request that attendees register online at http://smcsac.eventbrite.com/. Space is limited, so please secure your attendance by submitting your RSVP today.

Scheduled Panel Participants Include:

Rob Quigley is a Sacramento website developer who specializes in creation & management of political, government, and non-profit websites. He currently serves as the New Media Director for Governor Arnold Schwarzenegger and has worked on several recent political campaigns as a consultant for Bill Simon and Arnold Schwarzenegger. Rob is on Twitter and LinkedIn.

Bryan Merica founded ID Media; co-founded Fox and Hounds Daily, a blog covering business and politics in California; and will serve as a “founding professor” for the soon-to-be-launched National Institute of Politics, an online educational resource for communications and political consultants. Before starting ID Media, he worked as a senior strategist for enterprise software, management consulting and startup technology companies. You can follow him on Twitter or find him on Linkedin.

Marilyn Clark is the Manager of Online Communications and Services at the California Public Employees' Retirement System where she oversees web communications strategy and user experience design for all CalPERS web products and services. She is also a member of the Federal Web Managers Council's Social Media Subcouncil. The Social Media Subcouncil is a group of government web managers at the federal, state, and local levels bringing together social media best practices and other resources for the benefit of government agencies. You can follow her on Twitter or find her on LinkedIn.

Newest articles on The Sacramento Press written by Jeff Marmins

Making Video Social featuring Justin.TV

Government 2.0 Panel features Schwarzenegger New Media Director