Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for

UC Davis law professor Anupam Chander spoke to a large crowd at the California Museum on Tuesday, April 19th about the role social media has played in the recent uprisings around the globe, and how it could be a key player in making the world better. Just prior to the professor taking the stage, a wonderful meet-and-greet was held in the lobby of the museum. Politicos, business leaders, media experts, teachers and others chatted over mouth-watering hors’doeuvres provided by Blue Prynt and wine provided by Grace Patriot Wines. Professor Chander was there to discuss a new paper that he had recently published called Googling Freedom. His presentation came in three parts: (1) is social media

Social media enthusiasts from around the city gathered Tuesday night at The Urban Hive for the Sacramento Social Media Club Relationships and Social Media presentation. With Valentine's Day just behind us and the ever-increasing role of social networking in our day-to-day lives, relationships via the online frontier was a timely topic for discussion. Four speakers headlined the evening, and the audience was filled with some of Sacramento's most active facebookers and tweeps. Up first at the podium was independent marketing consultant Paul Ardoin, who discussed facebook privacy settings and how to manage them. "facebook is a for-profit entity; every decision facebook makes on your privacy