As the month of July comes to a close, so does the 21st season of the Friday Night Concerts in the Park. The city’s longest-running, outdoor music festival will come to a close on July 27th. The final concert will be headlined by local favorites The Brodys, who will bring their retro-pop sound to Cesar Chavez Plaza in their 15th Concerts in the Park appearance. Opening for The Brodys are local bands WRING and Hero's Last Mission. The free, all-ages concerts will take place 5 pm to 9 pm this Friday night. “It’s been an amazing Concerts in the Park season,” said Annie Stuckert, DSP Senior Manager of Event Operations and Development, “We entered our 21st year with record attendance, hugely p

From Old Sacramento’s ‘prohibition style’ speakeasies, to the Man Men era of Downtown’s dueling politicos and backroom deals, Sacramento has a long history of working hard and playing harder. The Downtown Sacramento Partnership’s (DSP) new Cap City Sips happy hour promotion celebrates just that, the art of balancing business with a splash of pleasure. This summer, DSP and local downtown businesses have joined forces to create a budget-friendly happy hour promotion for the Downtown District. Each restaurant or bar participating in Cap City Sips will offer a happy hour menu every Wednesday from 3-7pm featuring $2 beers, $3 wine, and $4 cocktails. The deals will continue each week all summer

93% of all American adults adult internet users are now on Facebook. While this is not a surprising statistic for anyone that has fielded a friend request from their mom, aunt or even grandpa, it does make it harder for small businesses to ignore Facebook as a platform to engage their target demographic. The argument that a business targets an older or less tech savvy demo than Facebook users just doesn’t hold water any longer. Businesses without a Facebook presence are not just passing up a valuable opportunity to engage their customers, provide customer service, and gain new consumers; they're falling behind. But just being on Facebook and setting up a business page isn’t enough. A Face

Downtown businesses are getting in on the underground social media campaign #HereWePurple. They’re supporting the Sacramento Kings while the NBA is in town through displays, specials, deals, freebies and more. The social media campaign #HereWePurple has encouraged Sacramento to show support for the Kings by “painting the town purple” today while the NBA is in town meeting with local business leaders. The facebook event encourages residents to wear purple, sport a Kings jersey, put sign in your windows and cars, put up flags, wear your purple jewelry or whatever you've got all day long. “We've been watching the campaign on Twitter and wanted to get our downtown businesses to encourage Sac

In the past several years, social media has played an ever growing role in calling for, organizing, and executing social uprisings and upheaval around the globe. Increasingly, these uprisings are bringing about significant social change in not only their country of origin but amongst those involved via social media channels.  In contrast, some countries are dealing with unrest and the threat of uprisings by locking down Internet access and jailing citizens for sharing certain information online. The Social Media Club of Sacramento (SMCSac) makes a monthly habit of examining the various ways social media is impacting our everyday interactions, culture, and society at large. The club has pa