Matthew Keys

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Gender

Male

Occupation

Online News Producer, Tribune Broadcasting

Neighborhood

South Natomas

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About Me

Former online news producer with a Sacramento-area television station. Prior podcaster, blogger, media junkie. Avid satellite radio listener. Someone with more questions than answers. matthew(at)sactownmedia(dot)com, or @ProducerMatthew on Twitter.

Most Recent Articles

FOX40 Reporter Plays Cruel Prank On Kings Fans Through Twitter

Since it was first reported on radio station KFBK in January, the city has been waiting on pins and needles for an announcement from the National Basketball Association or the Maloof Family surrounding the fate of the much beloved Sacramento Kings. Two months have passed since KFBK's Rob McAllister reported the Maloofs were debating whether or not to move the Kings to Anaheim -- news that upset Sacramento mayor Kevin Johnson and put plans on building a new arena within the city in limbo. The game of "Will they, won't they?" has been unbearable between city officials, sports fans and the talking heads of Sacramento television and radio, but it seemed as if an answer had finally arrived Th

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Locals Keep Fitness Resolutions Through Social Media

Losing weight and getting into shape often top the lists of New Year's resolutions Americans attempt to commit to annually, and that resolution is met with the advice that a plan that combines diet and exercise is the best way to achieve or maintain desired results. But diet and exercise alone isn't enough of a plan to keep an individual committed to getting and maintaining a healthy lifestyle. From everyman Jared Fogle to supermodel Cindy Crawford, the presence of a supportive community played an integral role as a third element toward goals that incorporate losing weight, getting fit and staying healthy. "Getting weight loss support from family, friends and sometimes even professionals

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KTXL FOX40 To Debut Two New Digital Channels

Sacramento's FOX affiliate KTXL will soon take a third stab at launching a digital channel. A person close to the matter at the station confirmed KTXL "FOX40" will launch the Retro Television Network, a channel showcasing repeats of old television comedies and dramas, on the station's digital channel 40.2 within the next few months. The Retro Television Network, branded as "RTV," airs programming from the 1950s to the 1980s, mostly licensed by NBC Universal. Among the shows RTV currently airs, and KTXL is expected to air, include Leave It To Beaver and Dragnet. RTV will be the third attempt at launching a digital channel on KTXL FOX40. The station launched its 40.2 digital channel in th

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CBS Radio Drops "The Zone," Relaunches As "NOW 100.5"

For the third time in less than a year, a Sacramento radio station has undergone a rebranding -- but out of the three stations to rebrand, this station isn't flipping formats. KZZO, formerly known on-air as "100.5 The Zone" relaunched Wednesday morning as "NOW 100.5," a station that promises to play fresh pop-rock music, separating itself from the Top 40 genre that often includes R&B and rap music. KZZO expects to continue to play music from artists including Train, Daughtry, Katy Perry and Lady Gaga. The station eliminated 90s music from its playlist, a genre that was previously heard on "100.5 The Zone." CBS Radio Sacramento Program Director Byron Kennedy told FOX40.com by phone sever

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Landmark Iceland Skating Rink Destroyed By Fire

A 70-year-old Sacramento landmark is no more after the iconic Iceland Skating Rink was destroyed by a five-alarm blaze early Sunday morning.  Firefighters responded to the skating rink around 3:30am Sunday.  Within an hour of responding, the blaze grew to five alarms, triggering a massive firefighting response from throughout Sacramento. Firefighters had contained most of the blaze by 8:00am. Light rail service and street traffic was disrputed for a short time Sunday morning near the intersection of Arden Way and Del Paso Boulevard in North Sacramento. As of Sunday morning, arson investigators were still at the scene of the fire, attempting to determine what caused the blaze.  Fire off

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Most Recent Comments

Conversation about: FOX40 Reporter Plays Cruel Prank On Kings Fans Through Twitter

I guess the question is: Will explicitly telling your audience that a major NBA official has made an announcement on a large news story damage your future credibility? If you're Jim Crandell, probably not. One tweet probably isn't going to destroy 30 years of credibility. But when the station you work for walks like a FOX and talks like a FOX, a little bit of your credibility has already eroded in the minds of some.

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Conversation about: FOX40 Reporter Plays Cruel Prank On Kings Fans Through Twitter

D'oh. Thanks for the correction. As you could probably tell, I don't know much about sports.

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Conversation about: Immaculate Taco

Tacos are great, but I dunno that they're the "perfect food." Surely the bagel deserves some recognition?

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Conversation about: Captions, credits and continuing changes on Sacpress

One thing I've noticed about the Sacramento Press: They may lack a few things that other news websites have, like captions and credits, but that doesn't mean they're not thinking about those functions -- they wait to roll them out until they've perfected them for both their own mission and their users. The team continues to lead in hyperlocal innovation in our area. Kudos to the team, and here's to some more cool features launching soon :)

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