Ending homelessness in Sacramento with better social business workflow – C7group to provide Sacramento Steps Forward with consulting services

2011-12-30T03:54:58Z

Sacramento Steps Forward is a non-profit tasked with a critical mission of ending homeless in Sacramento by 2020, serving as a national example of how to end chronic homelessness. Beginning in January 2012, C7group will partner with Sacramento Steps Forward staff and volunteers to implement social business strategy and tactics for their organization.

Social media technology increases the number of communication channels available to listen and respond to the community and social business procedures often improve workflow processes. For Sacramento Steps Forward, social business integration plays a dynamic role to fulfill their mission and communicate internally and externally to staff, volunteers, donors, community resource partners and the homeless community.

“The audiences that we need to reach are vast and varied and the information we need to share is often time sensitive,” said Ben Burton, Executive Director, Sacramento Steps Forward. “We are pleased to partner with C7group who understands social media tools and applications, but also brings the knowledge of the business culture and workflow changes required to integrate social technology throughout our organization,” added Burton.

Sacramento Steps Forward has planned Sacramento Homeless Connect the last four years, and partners with other several community agencies that offer assistance to the many aspects of homelessness, including the partnership with Volunteers of America to operate the Winter Sanctuary program. Visit Sacramento Steps Forward.org for more information about their mission and a full list of their community partners.

C7group is transforming the services marketplace by helping organizations realize the potential of their business from a “customers and people first” perspective. C7group integrates strategy with social business technology and workflow practices to provide clients with a complete, integrated custom business solution. C7group’s goal is to help business ensure a sustainable model for business culture and work-style for the social, digital age. For more information about C7group, visit www.C7group.com.

Disclosure: I am the Vice President, Communications at C7group.

Marketing is Not Enough: Social Media 3.0

2011-11-01T22:23:31Z

It’s time for business to overcome the fractured, narrow view of social media as only a marketing channel or a public relations campaign. Facebook, Twitter, Youtube and LinkedIn have taught us the value of social networking platforms on a global scale. Businesses fueled by the hype and the excitement to "get online" and drive sales have created a "tools-first, strategy later," environment. The result? Some success stories and just as many social media disasters.

In order to avoid this tool trap, businesses need to get latest information about how to maximize processes, analytics and tools available to get ready (systemic social business strategy), aim (integrated methodology), and to fire (take action) using social technology in productive and profitable ways. To that end, C7group is hosting a session at the Sacramento Metro Chamber of Commerce on December 9, 2011 addressing this topic. This session will transform the vision for business leadership from using social media tools to understanding how social business will:

Reduce time in meetings and duplicated tasks
Increase sales, customer satisfaction and customer retention
Improve employee collaboration

Topics Covered and Questions Answered:

Does your business need social media or not? What is the difference between social business and social marketing?
Where do we invest? How do we measure?
What are internal and external communities?
Do we need them?
What is social media policy?
How do we implement guidance and governance for social business? How do we avoid a social media crisis?
Where does mobile technology fit?
How do we choose from the thousands of social technology tools and platforms available?
Change is constant. How do we decide what makes sense now?

In the era of social business, external marketing will always play a role, but it's the tip of the iceberg. Moving forward, the true opportunity is about scaling and operationalizing social technology as an integrated layer that's woven into the fabric of business.

Agenda:

8:00 am - Networking and Continental Breakfast
9:00 am - Program Begins
11:30 am - Networking Lunch
12:30 pm - Program Resumes
2:30 pm - Wrap up Q&A

Presenters and Speakers:
Jeff Marmins, Founder and Managing Partner of C7group. A management consulting firm specializing in social business strategy. Jeff works with companies to engage and communicate with customers and employees through the use of social software, community platforms, and other emerging web and mobile technologies. He is one of the original pioneers in helping to apply web technologies to solve business problems. He is a founding Director of the Social Media Club, Sacramento Chapter. Having applied social technologies in business since their invention, the news media seeks him out regularly for his insights. The Business Journal, Sacramento Bee, FOX, ABC, CBS, NBC, trade magazines and newsletters have featured or quoted Jeff as a social networking and technology thought leader.

Additional speaker announcements pending confirmation.

Disclosure: I am the Vice President, Communications at C7group.

Newest articles on The Sacramento Press written by Shelly King

Ending homelessness in Sacramento with better social business workflow – C7group to provide Sacramento Steps Forward with consulting services

Marketing is Not Enough: Social Media 3.0