Sacramento Steps Forward is a non-profit tasked with a critical mission of ending homeless in Sacramento by 2020, serving as a national example of how to end chronic homelessness. Beginning in January 2012, C7group will partner with Sacramento Steps Forward staff and volunteers to implement social business strategy and tactics for their organization. Social media technology increases the number of communication channels available to listen and respond to the community and social business procedures often improve workflow processes. For Sacramento Steps Forward, social business integration plays a dynamic role to fulfill their mission and communicate internally and externally to staff, vol

It’s time for business to overcome the fractured, narrow view of social media as only a marketing channel or a public relations campaign. Facebook, Twitter, Youtube and LinkedIn have taught us the value of social networking platforms on a global scale. Businesses fueled by the hype and the excitement to "get online" and drive sales have created a "tools-first, strategy later," environment. The result? Some success stories and just as many social media disasters. In order to avoid this tool trap, businesses need to get latest information about how to maximize processes, analytics and tools available to get ready (systemic social business strategy), aim (integrated methodology), and to fire