It’s been a steamer in the Sacramento valley – and all surrounding hills and valleys for that matter. However, media-savvy mavens were treated to the air-conditioned bliss that is “The Urban Hive” on Tuesday, August 14, 2012 for a fabulous program about social media. That’s when the Social Media Club, special emphasis on “media” this time around, presented a thought-provoking and lively program entitled: “News Gathering & Reporting in a Social Media Age.” The Social Media Club practices what it preaches by promoting its events through the very same. With just under 100 folks in attendance on a steamy, Sacramento weeknight, you can’t argue with the results social media promotion delivers.

The Urban Hive was filled with nearly 100 representatives from local charities and non-profits at the Sacramento Social Media Club’s “Social Media Best Practices for Charities” last Tuesday. The event, hosted by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications, inspired attendees to use social media outlets, such as Twitter, Facebook and Youtube to spread their message, raise funds and increase public awareness of their cause in order to promote social change.  Panelist Julie Bornhoeft, director of development and community relations for WEAVE, Inc., advised the audience that beginning to use social media is quite simple – you must have a presen

What began with an adult beverage and a frustrated Twitter post quickly led to a series of grassroots efforts to keep the Kings in Sacramento.  Radio personality Carmichael Dave, founder of #HereWeBuild, was relaxing in his backyard when he discovered that the Anaheim City Council had voted to pursue efforts to bring the Sacramento Kings to Anaheim.  “I thought this is frustrating and I’m ticked off and I want to let people know,” Carmichael Dave said. “So I tweeted out, ‘Carmichael Dave votes one-to-nothing to issue $200 into a fund to build a new arena. Whose with me?’” Then the explosion happened which soon resulted in the HereWeBuild, HereWeStay and SacDeflated.com campaigns, and th

Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for

UC Davis law professor Anupam Chander spoke to a large crowd at the California Museum on Tuesday, April 19th about the role social media has played in the recent uprisings around the globe, and how it could be a key player in making the world better. Just prior to the professor taking the stage, a wonderful meet-and-greet was held in the lobby of the museum. Politicos, business leaders, media experts, teachers and others chatted over mouth-watering hors’doeuvres provided by Blue Prynt and wine provided by Grace Patriot Wines. Professor Chander was there to discuss a new paper that he had recently published called Googling Freedom. His presentation came in three parts: (1) is social media

Social media enthusiasts from around the city gathered Tuesday night at The Urban Hive for the Sacramento Social Media Club Relationships and Social Media presentation. With Valentine's Day just behind us and the ever-increasing role of social networking in our day-to-day lives, relationships via the online frontier was a timely topic for discussion. Four speakers headlined the evening, and the audience was filled with some of Sacramento's most active facebookers and tweeps. Up first at the podium was independent marketing consultant Paul Ardoin, who discussed facebook privacy settings and how to manage them. "facebook is a for-profit entity; every decision facebook makes on your privacy

If you have been reading about communication and marketing tools over the past couple of years you are aware of the proliferation of new devices and platforms for marketing to and establishing community with existing and prospective customers.  Studies continue to show that growing numbers of people are adopting the use of social networking and micro-blogging platforms for personal use and to “follow” or “fan” their favorite businesses.  Social media will continue to grow and offer businesses perhaps the greatest value in time and investment to reach customers and successfully track the results of their efforts.  Read this: your business needs a presence in social media. As growing number

SACRAMENTO, CA–June 11, 2009–Online video–and its increasing value as a powerful social media tool–will be discussed at the next Sacramento Social Media Club event, Making Video Social, scheduled Tuesday, June 16, 2009 from 6:30 – 8:30 at Peppers.TV in Mather, CA. What do the following three things have in common: Tiger Woods, Domino's Pizza and Airplane Passenger Safety Briefings? They've all used video to communicate in the world of social media. The free event, sponsored by Peppers.TV and Photographer Link, will include discussions led by Evan Solomon of Justin.tv and Mike Henderson from Twelve Horses. Discussions will cover: * Effective strategies for incorporating live video into t