There’s more to being an etiquette coach than teaching people to eat in the continental style and keep their elbows off the table. “Everywhere you go, you project an image, and people will make labels for you,” said Rebecca Black, founder of Etiquette Now! – an image and etiquette consultant. “We want to remove any negative labels.” Black retired from teaching grade school in 1994, where she had developed an etiquette unit for her students. She decided she wanted to stick with teaching etiquette, so she started her business, which is based in Davis. Black’s clients include businesses looking to teach employees table manners for business lunches, high school students looking for help wit