Social media biz success: All a function of brute force

98 percent of the people using social media do not know what they are doing, but the 2 percent who do know what they are doing are rapidly expanding their businesses and making money. That’s the message from, Patrick Schwerdtfeger, an author and new media marketing guru, who spoke this week to a group of about 40 small business people at the Sacramento Speakers Network. “Most people practice trial and error and fail their way to Success,” Schwerdtfeger says. The ground floor method is to attempt campaigns, and see what happens.” Schwerdtfeger, 40, a native of Ottawa, Canada now based in the Bay Area, spoke to the group the very day his new book – titled “Marketing Shortcuts for the Self Employed: Leverage Resources, Establish Online Credibility & Crush your Competition – came off the presses. Wearing a navy blue suit, light blue tie and an engaging ear-to-ear grin, he wowed the standing-room only crowd at the Doubletree Hotel with stories of companies or individuals who did something unique in the “raging river” of social media that went viral and drew thousands of eyeballs to their product or project. Schwerdtfeger singled out campaigns where people did fairly simple things that earned attention. The first was a case study on the new Wizardly World of Harry Potter Theme Park. The vice president of media marketing of […]

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Dyke Night kicks off PRIDE

Sacramento’s PRIDE 2010 kicked off with Dyke Night, an evening of music and entertainment on the west Capitol steps to lead into the new location of this year’s festivities on Sacramento’s Capitol Mall near between the Tower Bridge and the Capitol building. Here are some moments: Two women in the audience respond to the performers on stage. Allyn Pharo and her dog Sterling. The crowd filled the lawn in front of the west Capitol steps. Aurora (top and bottom) played to the crowd. Emcee and Organizer Hilary Hodge keep the pace going throughout the evening. Tina Reynolds, Equality Action Now, gave folks an update on Prop.8. Dancers from Hot Pot Studios (above) moved their bodies slowly to the music and react after falling down (below). Dean Brian Baker, Trinity Church participated with C. Foster and Jovi Radtke’s “Spoken Word”. Jace and Brando performed with the Kings of Drag. Other performers included Der Spazm and Sappho’s Serenaders. For a copy of the official Sacramento PRIDE program:sacramentopride.org/wp-content/uploads/2010/06/sac-pride-program-only.pdf The Sacramento Pride Festival will be held Saturday, June 19, from 10 am to 5 pm along the Capitol Mall Avenue. SacPress Photos | Kati Garner  

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Sacramento Pride Grows Up to Role as California’s Capital Pride!

With an iconic new location–Sacramento’s scenic Capitol Mall, expanded marketing efforts and a growing roster of prestigious corporate sponsors and exhibitors, the 26-year-old Sacramento Pride Festival is expected to break attendance records on Saturday. The June 19 Festival will be held from 10 a.m. to 5 p.m., attracting an estimated 10,000 visitors and bringing hundreds of thousands of dollars worth of economic benefit to Sacramento’s downtown area. Festival admission is $10. After a number of years at South Side Park, the Festival will move to Capitol Mall in 2010, where a street-festival layout sandwiched between the Tower Bridge and the State Capitol dome is expected to add novelty and cachet to “California’s Capital Pride.” Adding to the buzz are headline entertainers from New York, San Francisco and Los Angeles, a new high-energy Amtrak Dance Pavilion featuring popular regional DJs, and give-aways including $50 in free play at Jackson Rancheria Casino & Hotel, California State Fair and Village People concert tickets, music downloads from Masterbeat and more. Featured on two live stages will be “Ru-Paul’s Drag Race” winner Bebe Zahara Benet, singer-songwriter and LOGO Channel star Joel Evan; musical comedy duo That’s What She Said (TWSS); and Kaylah Marin, whose dance remix single “On the Floor (Oh Baby Please)” hit #4 on the Billboard Club Play Charts. Local favorites include songstress Gwen McMillin, folk singer Joshua Macrae, and […]

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Sacramento Pride Reinvented

This is not your daddy’s Sacramento Pride! Sacramento Pride is making big changes in 2010, all aimed at transforming the annual regional celebration of LGBT culture and accomplishments into an event worthy of its new tagline, California’s Capital Pride. The list of changes begins with the day-long Pride Festival’s move this year to Sacramento’s Capitol Mall. The Festival will be held Saturday, June 19, from 10 am to 5 pm. Sandwiched between the State Capitol dome on the east and the golden spans of the Tower Bridge on the west, the Festival’s move to the scenic city gateway is intended to raise visibility and emphasize the important role of the LGBT community in Sacramento and statewide. The Festival’s move from Southside Park, where the festival has been held for the past several years, to Capitol Mall has been warmly received by city officials, who awarded the event an $8,100 City of Festivals Grant for the first time this year. “Sacramento’s LGBT community is essential to making this city a great place to live, work and play,” said Councilmember Ray Tretheway. “The State Capitol and Tower Bridge will be the perfect backdrop as thousands of people from throughout the state and nation gather to celebrate our capital’s annual pride festival.” Also new in 2010: An amped-up entertainment line-up, featuring several nationally-known acts as well as a […]

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