A Pop Up Boutique drew several hundred visitors to their event during May’s Second Saturday. Luxe Hair Lounge + Day Spa gathered several designers to a showcase celebration at its Midtown location. POP Boutique celebrated a grand opening for Sacramento’s first Pop Up Boutique. Invited designers included Tiana Vega Collection, Love by Janelle Cardenas, Samuel Parkinson, Nelli Rosh, Maisha Bahati and Haute Baubles. Musical guests drew many passer-bys to the event with live DJ music by Soul Puncherz. Once visitors were drawn in by the music they stayed to enjoy the designs of local talent. Luxe Salon & Spa also offered complementary consultations and provided delicious refreshments. The

In preparation for Sacramento’s International Academy of Design and Technology (IADT) annual Imagine Fashion Show the school held their final fitting day. Several designers and models attended the fitting on Friday, May 11. During the final fitting designers put  finishing touches on their designs. At this time several models had dropped out of the event because of various reasons and new castings were going through their initial fittings as well. One of the models at the event was Jereen Diaz who is a Sacramento model and will be modeling for Erika Diaz (no relation). I asked the model a few questionas about her fashion work. Tell me a little about yourself and your interest in the f

Several students from the International Academy of Design & Technology (IADT) participated in a fashion show at the Arden Fair Mall. The fashion show was part of the Susan G. Komen Foundation Race for the Cure in-person registration event held at the Arden Fair Mall. In-person registration started on the first floor in front of Nordstrom on May 5 and will continue until May 11. Registration will be open from 10 a.m. to 6 p.m. The 2012 Komen Sacramento Valley Race for the Cure will take place on May 12 at Cal Expo. The event raises critical funds and breast cancer awareness. Race for the Cure will also celebrate survivors and honor those who have lost their battle. Mail in registration h

What do women want?  Try a gentle nudge, fusing health with spa treatments to spark awareness that women self-care is necessary, especially when the goal is to live well enough to enjoy watching your own grandchildren grow up.  More than 1,300 people attended the 2012 American Heart Association’s Annual Go Red for Women benefit at Woodlake Hotel on Friday.  A white linen luncheon complete with chicken salad, walnuts, cranberries, and light vinaigrette, chocolate truffles and mousse dessert graced the tables as girlfriends engaged in conversation, a mini shopping spree, red feather boas, Macy’s gift cards, zumba with the Golden 1 Credit Union mascot, and sparkly heart shaped accessories

Most of us think of art as something done on canvas. On Friday, April 20 Monica Gibson Constancio, in her own way, used children’s wear as her canvass to debut a beautiful line full of artistic creations with vibrant colors. “Kidz Art for Kids Clothes” was held at Creative Vera Studio located at 1200 S Street. FUSE Apparel and Possibility Publishing & Entertainment (T2PS) presented the event attended by guests of all ages creating a fun family atmosphere. Most of the children appeared to be less than 10 years old and had energy to burn. Several art stations were set up at the studio and children worked on their own to create their masterpieces. Artist Raphael Delgado helped children wit

The Sacramento State Fashion Association (SFA) showcased a wonderful array of fashion for the “Retro Reinvention Fashion Show.” The event was held at the University Union Ballroom on Saturday, April 14. Student designers showcased some beautiful, practical and innovative outfits. Proceeds from the event went to Shriners Hospital for Children. Shriners is one of the largest and busiest hospitals in our health care system. The hospital treats children with burns, as well as a host of orthopaedic and neuromusculoskeletal conditions and spinal cord injuries. Every member of their staff is focused on improving children’s quality of life. Fashion from 10 talented designers thrilled the audien

Sacramento’s International Academy of Design and Technology (IADT) will present their fifth annual Imagine Showcase “Design Expo 2012” on Friday June 22 at the Hilton Arden West Hotel. A model casting call, coordinated by Magnum Opus Events, was held on Saturday, March 31 at IADT located at 2450 Del Paso Road. The casting call was held on a rainy day and designers sat at several tables to select models for the fashion show. Maverick Photography documented the event. Several designers were able to select their models but perhaps because of the rain not enough models showed to have a complete selection. Magnum Opus and IADT worked together to recruit available models. Two fittings and

 Sacramento Fashion Week held an Appreciation Party and Industry Mixer at Lounge ON20 on Thursday April 12. The mixer was attended by designers, photographers, models, volunteers and organizers involved with Sacramento Fashion Week. The evening allowed members of the Sacramento fashion industry to mingle and celebrate the success of Sacramento Fashion Week. The sixth annual Sacramento Fashion Week sold out both designer events held at the Elks Tower Ballroom on February 24 and 25. The mixer gave closure to a successful 2012 Sacramento Fashion Week production.  

A career as a filmmaker may soon be within reach without ever leaving Sacramento. Sacramento local Christina Marie is working on phase one of her plan to build a Sacramento “Indiewood.” The first phase of Indiewood is Capitol Indie Collective, a nonprofit organization gathering funding to open a 100,000 square-foot campus. Members of Capitol Indie Collective, also called CIC, will have access to subsidized work space and access to jobs through Cow Town Film Productions, Marie’s film company. “There are over 2,500 filmmakers in the region, and it’s not advertised,” Marie said. She said she works with filmmakers in Sacramento that commute to the Bay Area and Los Angeles for projects. Mari

Salon Cuvée and Day Spa hosted “Joy and Refresh” an evening of indulgence, fashion and fun. The Wednesday, March 21 event was held in partnership with various local East Sacramento businesses including Article Consignment Boutique. Guests were treated to massages, hairstyling, art, music, wine tasting and a fashion show. Renowned for their talented team, Salon Cuvée offers incredible services at a great location. The salon has been serving its clientele since 1997 and owner Brenna Mekow was on hand to welcome guests and introduced other local merchants. Abe Sanchez, Owner/Partner at Article Consignment Boutique also addressed the audience after the fashion show. The fashion show inclu

  Couture Press assembled a team of local and Bay area designers for an afternoon of music, fun and fashion on Sunday, March 18. The show, “Where Dreams Begin 2012,” also included several hair and makeup artists who displayed their magnificent talent in front of a packed house at The Station Bistro and Lounge in Roseville. The Couture Press event, showcasing spring 2012 collections, did a great job putting the show together. Dericka Porter, Couture Press CEO and President, welcomed guests to the event. Porter also introduced the musical duo of Rich and Crystal, who entertained at various intervals during the show. Crystal Marie walked the runway besides showcasing her vocal talents durin

Couture Press will present “Where Dreams Begin 2012,” a fashion show at The Station Bistro and Lounge in Roseville on Sunday. The show will feature Lluvy Gomez and Noelle Staggers from “America’s Next Top Model” (Cycle 4) and other local talent. Couture Press has organized this fashion show not only to highlight local talent but encourage networking, scouting, media interviews and a fabulous fashion show. Independent talent in design, modeling, makeup and hair styling will also be represented during the fashion show. As with other Couture Press presentations, this show allows for recognition and networking opportunities for its models and gives fashion industry professionals the oppo

Art Several art galleries throughout Sacramento hold monthly artist receptions usually on the Thursday before their respective Second Saturday Art Walk. During this time guests can attend gallery receptions and enjoy intimate conversations with artists. Sol Collective, in celebration of its 7th anniversary, is hosting the work of several artists. An opening reception was held on Friday March 9. Art by Shaun Burner, Jose Di Gregorio, Dana Iske, Miguel Perez, Trent Liddicoat, Carson McWhirter, and Trisha Rhomberg will be on exhibition at Sol Collective until April 14. Sol 7 is the first art exhibition of the year at Sol Collective and features an exhibition consisting of various style

Sac-Con, Sacramento’s Comic, Toy & Anime Show, continues to grow in reputation and in numbers. Comic books, toys, anime art and merchandise, video games, panels, costumes and other entertainment was provided for guests at the Scottish Rite Center in Sacramento on Sunday. Many guests come for a few events at Sac-Con, but the overwhelming majority attends to meet new and old friends and meet their favorite voice actors. Over 100 vendor tables, several small press artists, and arts and craft stations were set up throughout the Center. Many original art items were available for sale, and artists created new works of art to sell, posed for pictures and signed autographs. Sac-Con, besides en

SACRAMENTO, CALIF.- March 4, 2012- You cannot escape the world of  fashion. Everyone has their own sense of style and this is what makes them unique. Whether you're rocking the latest fashion statements from  fashion week or you're wearing a brown paper bag, your clothes are part of what makes you, you. Yesterday, the Hidalgo Family hosted the fashion show "Springtime in Paris" at Oakmont High School. It was a night of high fashion and French delicasies.  Not only was it a great show, but the all proceeds went to a non-profit organization, Zafia's Family House. Zafia's Family House is a local non-profit that provides temporary housing to families who have children that need medical treat

The International Academy of Design & Technology, located at 2450 Del Paso Road in Sacramento, hosted a model boot camp and a style workshop for designers, models and fashion industry representatives Wednesday evening as part of Sacramento Fashion Week. Day 2 of the event was well attended with both free workshops filled to capacity. IADT students were well represented at the workshops, although the public was welcome as well. One of the 2012 Sacramento Fashion Week featured designers is an IADT student, Janelle Cardenas. Gerry Simpson, who has been a model, fashion choreographer, organizer of model boot camps, merchandising manager and stylist for Nordstrom in Arden Fair and serves on t

The pair of locals who founded KingsTribe Clothing in 2007 are bringing an event to Sacramento this weekend that is meant to mimic short-term retail sites prevalent in cities such as San Francisco and Los Angeles – a “pop-up shop.” “This is a first for us. It’s kind of an experimental thing,” said co-owner and designer Samuel Parkinson, 26. “A pop-up shop is up one day and out the next. We’re going to open Friday and leave Sunday night.” The shop will be in what is essentially the basement of a Victorian building at 2017 I St., which was a tattoo shop at one time, Parkinson said. Partnering with another local clothing brand, Urbal Apparel, Parkinson and his business partner, 27-year-old

Face It Salon, Spa, & Boutique is opening its doors Thursday, February 2nd for the ultimate ladies night out in Sacramento! There is NO cost to attend, and from 4-8pm, Face It will be transformed from chic boutique to a one stop glam session, featuring complimentary makeup application by GloMinerals, and skin care consultations by Dermalogica. TreyBCakes Gourmet Bakery & Eatery will provide sweet treats, and Midtown winery Revolution Wines will be pouring locally crafted reds and whites to taste throughout the night.  The Goodies & Glam continue with custom spray tanning, swag bags, and in store deals that make Valentines shopping easy. “We love collaborating with local businesses to make

The fashion industry continues to grow in Sacramento. Trunk shows, boutique openings, fashion shows, fashion students exhibiting their designs from San Francisco to Sacramento continue to wet the appetite of fashionistas in northern California. Next month will also bring Sacramento Fashion Week to the Elks Tower Ballroom. These events will make an impact in our local economy. This past Friday night "The Art of Fashion" was hosted by Lounge ON20. The event included a fashion show and was also a mixer benefit event for Big Brothers Big Sisters (BBBS) of the greater Sacramento area. A new campaign was launched by BBBS “100 Men, $100,000, 100 Days” that seeks to raise critically needed fund

Mayahuel Tequila Museo hosted an elegant evening of fashion on Thursday night. Designers scheduled to participate in the Designer Showcase were on hand to celebrate a Sacramento Fashion Week Press Party. This year’s Sacramento Fashion Week will take place the week of February 21. Several events are planned for the event including two Designer Showcases with the final show on February 25. Several Sacramento Fashion Week staff members were on hand to meet and greet guests at the event. Producer and Executive Director, Duane Ram, introduced the event and other staff members. Creative Director, Will Rodriguez, also said a few words to start the sixth year of production for Sacramento Fashio