Del Paso Blvd. 'hella' loves fashion

2009-07-20T05:48:06Z

While high-fashion style and sexy are likely the last things that come to mind when thinking about Del Paso Boulevard, the “I Hella Love Fashion” fashion show hosted at the trendy Greens Hotel can only be summed up by those words.

Coordinated by Noelle Tavares of the clothing line Faedrah’s and sponsored by Vitamin Water and Skin Deep Finishing Institute, the open space formerly occupied by Article Salon and Boutique was transformed Saturday night into a runway showcasing some of Sacramento’s most talented designers.

Models raced around backstage to receive last-minute touch-ups on their hair and makeup and took practice struts down the runway until the final minutes before the show.

At close to 9 p.m., host Jae Synth took the mic and got the show going in the room packed shoulder-to-shoulder with well-dressed fashionistas. TheMookieDJ spun sexy techno and dance remixes that complemented the designers’ eccentric ensembles.

One of the first featured designers was 21-year-old Machelle Chalmers with La Voice Clothing. Started in 2004, her line combined unlikely colors and fabrics. Chalmers paired hot pink tulle with silver sequins, lime green lace with black and white hound’s-tooth and ballerina skirts with collared shirts. The line also featured men’s pieces like Jackson Pollock-esque vests and a suit jacket with a tiger painted on the back.

Brown Skin Designs, by Nina Brown, clothed its models in a collection Brown said is inspired by “Sacramento’s hot days and cool nights.” Barely-there miniskirts, off-the-shoulder body-hugging dresses and white pleather paired with baby blues and tangerines made appearances in Brown’s collection. Her line will be carried at Sugar Shack Boutique this upcoming season.

Royal Highness by Jen One sent satin high-waisted trousers, faux-fur shawls and backless lace tops down the runway. Staying true to the “high” in Highness, one model fanned herself with an oversized marijuana leaf.

The rest of the night’s designers continued with a couple common themes: revealing, unconventional get-ups and scantily-clad models with a lot of attitude. The spotlight was on the star of the night, Tavares, who featured body-flattering dresses and wardrobe staples in a range of colors.

Vitamin Water stocked a bar that also served beer, cocktails and organic desserts from Yummy Organics.

Clothing from the designers' lines and Vitamin Water goodie bags were raffled off in between each designer’s set. Yeoman Organic Clothing, Backseat Clothing and EmBodied Junkii accessories set up tables to sell their designs.

Next up for the Greens Hotel is LAUNCH, a design, music and fashion show hosted by VHCLE Magazine. Visit www.vhcle.com/launch for more details.

The Greens Hotel is located at 1700 Del Paso Boulevard.

Click HERE for photos by Paula Aguirre of the fashion show

For more information about the designers featured in “I Hella Love Fashion: Volume 1,” visit:

Faedrah Clothing
La Voice
Chinyere Clothing Company
Nicacelly
Backseat Clothing
Royal Highness
Brown Skin Designs

I Hella Love Fashion: Vol. 1 Photo Essay

2009-07-20T05:47:05Z

All photos taken by Paula Aguirre

Backstage at the Greens Hotel

Vitamin Water runway

Royal Highness

Brown Skin Designs

La Voice

Royal Highness

Backseat Clothing

Yeoman Organics

Newest articles on The Sacramento Press tagged as "faedrah clothing"

Del Paso Blvd. 'hella' loves fashion

I Hella Love Fashion: Vol. 1 Photo Essay