Sacramento Marketing Makeover. $17,000 in free services! Offer ends July 23rd.

Broken dreams can either stir up hunger or infuse discouragement. I look around my city and see shreds of both woven into the fabric of the small business community. We are hungry to press on but weary from the fight. For most of us, what started as a passionate expedition into the direction of our dreams, has proven to to be an exhausting up hill battle. Is this sounding familiar? For those of us who aren’t locked in the grip of struggle perhaps you find yourself treading water in the grip of survival? Unable to capitalize to your fullest potential and continually replicating the same results? My name is Russell Breton and I am on a mission to make a difference. I want to change the small business climate in Sacramento. I am searching Sacramento to find a small business that could use a boost. I am searching for a company with a bold vision for the future, a unique story, and a hunger to take things to the next level. I am offering a $17,000 Marketing Makeover and I want to give it away! The makeover consists of a fully custom website, logo design, marketing & social media coaching, video shoot and commercial, and a photo shoot.  I exist to equip businesses to resist the status quo & become the best version of themselves. […]

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What is Social Networking Really Worth?

Mark Bean, the managing director of C7, and Josh Hilliker, the director of social media at Intel-GE Care Innovations, sat on a panel moderated by 3Fold’s Gordon Fowler to discuss whether or not social media’s return on investment (ROI) is measurable. Turns out, it is. As was revealed over the course of their discussion, there’s a plethora of tools out there for everyone to track just how effective their social media presence is. There are a lot of dated measurements (i.e. number of clicks or time on site), but they don’t quite carry over into social networking very well. Some of the newer tools include Hootsuite and Tweetdeck for the smaller businesses, or Radian 6 and Crimson Hexagon for the bigger brands and enterprises, and everybody who’s anybody uses Google Analytics. Regardless of whether your business is big or small, the fact of the matter is that different people will want to track different metrics based on what their overall goals are. For example, let’s say you wanted to see if your social media presence was getting you more sales. You would have to track the amount of money and/or time you’re investing in your online networking, and simultaneously track the amount of sales your accruing, then compare the numbers to see if there is an increase in sales or not. If the increase in […]

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Creative business promotion-stories can bring customers to your door

The little store in the little town© By Diana Hartley Once upon a time there was a business. The business stood on a cute corner of a cute town and for years did cute, if not, substantial business. One thing was for sure, it made the owner the money he needed to pay his bills and stay in the town. The owner knew all of his neighbors and friends who frequented his establishment often, if not every day. The business sold goods that people needed in their daily lives and it was easy and convenient to go to town to get these things. Then, what seemed like overnight, the town began to change. The news had forecast big changes for the town years before, but no one who had lived there, many for their whole lives, could believe their little town would ever change. How could they? Then the age of computers, jets and televisions began to influence the younger generations who began to think what the TV told them-think bigger, faster, and “move away from your silly little town, go to where the action is!” The little store in the little town became lonely as less and less people began to frequent it. People were leaving the area, learning to order goods and services over the Internet and when the town youth graduated from […]

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Midtown Mixed Messages

Midtown residents have been dealing for years with the impacts of a City led campaign to "Bring People Downtown" that ignored the fact that people are already here. Media and Midtown Business Association boosters have contributed by consistently disparaging the existing mixed-use neighborhoods as a desolate, disgusting and scary wasteland; a "dead zone" with invisible/irrelevant residents. Yet, Midtown’s now-attractive and lucrative historic neighborhoods ONLY exist, due to the diligent, hard work and determination of residents, preservationists and neighborhoods associations, over the past few decades. Residents met with the MBA and other stakeholders in 2009 as part of MBA’s Regional Hospitality Institute process. A final report and meeting occurred in October. Follow up task force meetings were delayed by MBA, until a clamor from the neighborhoods and complaints to Councilmember Cohn’s office brought them back on track. We had a meeting on April 27 to regroup, with a reduced number of committed stakeholders. The very next day, the MBA unveiled new branding. Rob Kerth’s (Business Journal) quoted claim of "reaching out to the community" rings hollow. The logo, slogan and Kerth’s comments reinforce the MBA agenda: that business and marketing plans include "visitors" and exclude residents. This contradicts the RHI process and conflicts with several topics and specific goals in the RHI consultant’s report. We don’t need MBA continuing to promote Midtown as a transient party […]

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The Law & Social Media: what you missed at SMCSac’s April meeting

 The Sacramento Social Media Club (SMCSac) held their April meeting at The Urban Hive featuring a trio of experts discussing social media and the law. Formally titled “The Web of Justice,” some forty plus lawyers, law students and those just interested in the topic gathered to hear individual presentations, followed by a question and answer period. Jeff Marmins, Executive Director of the SMCSac, was the MC for the evening, welcoming the crowd, before introducing the three speakers. Jonathan G. Steinis a litigator whose law practice handles a variety of cases from personal injury to debt-collection. It is as a blogger, however, that Mr. Stein comes by his social media expertise. He contributes commentary and/blogs for California Debt Blog, California Personal Injury and Insurance Blog, California State Bar and LawGuru.com. From these blogs come about 95% of his work, Mr. Stein estimates, and he uses them and other social media for both branding and marketing. He explained to the audience how he has carefully crafted and maintained his image so as to appeal to his target audience. In addition to blogging, Mr. Stein is also an active participant on Twitter, Facebook, LinkedIn and Avvo, a social media organization of lawyers. In addition to branding, Mr. Stein uses social media for marketing. “It is,” he says, “a great way to find clients.” And, he adds, an excellent […]

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Do You Have a Business?

Do you have a business? As the sales manager of The Sacramento Press, I have been meeting with a lot of small business owners in the area who I would have never heard of if it weren’t for a few good leads. And, it’s pretty likely that a lot of other Sacramentans haven’t heard about these quaint little businesses either. We are talking about businesses that could offer up some great goods and services to you and those you know. With the economy in a downward spiral, it’s becoming more and more difficult for these businesses to brand themselves and market their offerings. As a result, they aren’t in a position to buy internet advertising like they used to. So when faced with these oppositions I often find myself telling the client, “I understand your dilemma, and eventually I want to be your online ad manager.” “If you can’t place an ad with us today, then we will follow-up with you in the coming weeks with the hope that things have gotten better.” We all know times are hard, financially, for everyone; however, businesses must advertise in order to keep sales up. Internet advertising can be a key driver to getting more people in the doors of so many local retail and service shops. More people go online now, than ever before, to find nearby […]

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