Sacramento Press Marketing Campaign

A peek into The Sacramento Press office

2009-06-08T22:36:06Z

Ever wonder what other peoples' desks look like? Well at The Sacramento Press most people have a Kings bobble head on their desk because my wife decided she no longer needed them in our shed.

The Sacramento Press gives away two ipod shuffles this week

2009-06-06T21:38:15Z

The Sacramento Press is giving away two ipod shuffles.

Here are the rules of the game.

1. Read the article on the Crocker Art Museum's new wing by Suzanne Hurt posted here on sacramentopress.com 06/05/09.

2. Join the conversation by posting a comment on the article.

3. Invite your friends who are not yet community contributers to sign up for sacramentopress.com [free]. You can use email, phone calls, twitter, facebook or any other social network to ask people to sign up and to vote for you. The votes can be from any community contributer new or old but recruiting helps. One vote per community contributer.

4. Now ask them post a comment in the same article and use your sacramentopress.com screen name at the end of the comment.
Example: I have taken my kids to the Crocker Art Museum for years and I feel it is an important part of there cultural development. [Matt Kennedy]
Matt Kennedy just got a vote.

5. The person who gets the most votes wins two ipod shuffles. One for you and one for a very happy friend.

6. Contest begins 06/06/09 and ends 06/12/09 @ noon. The winner will be announced on sacramentopress.com

sofa photos from The Sacramento Press and Entreprini Tweetup (part four)

2009-05-31T04:03:53Z

Final batch of photos from The Sacramento Press Tweetup.

sofa photos from The Sacramento Press and Entreprini Tweetup (part three)

2009-05-31T03:53:02Z

Sofa photos from The Sacramento Press and Entreprini Tweetup (part two)

2009-05-29T05:20:44Z

Photos taken at The Sacramento Press and Entreprini Tweetup.

Sofa photos from The Sacramento Press and Entreprini Tweetup (part one)

2009-05-29T05:07:08Z

Photos taken at The Sacramento Press and Entreprini Tweetup.

Classic Sacramento radio station stickers

2009-04-26T04:29:28Z

My wife and I spent our Saturday afternoon cleaning out the shed in our back yard. During this process I discovered the sticker collection she got while attending concerts in Sacramento in the middle to late 1980's.

I really enjoyed seeing the dated graphic design and trying to guess what music these stations might have played.

KZAP info

FM 102 info

KROY 97 wikipedia

KPOP info

More on Sacramento radio at http://www.playlistresearch.com/sacramentoradio.htm

Do you remember any of these stations? What staions are missing that were huge during the 80's in Sacramento?

The man on the streets

2009-04-20T21:56:11Z

We have a position at SacPress called a "shucker" that is part of our marketing department. There seems to be lots of questions about what it is they do so I would like to answer a few questions.

Does the biker ride their own bike? No we customize the bicycle and trailer. We work closely with Signs By Tomorrow building custom wraps and marketing panels for each specific bike.

Do they get paid to ride the bike? Yes, but riding is only part of the job. Shuckers also interact with the public while answering questions and introducing people to SacPress. They also communicate with our editorial staff and report breaking news.

What kind of trailer is that? It is a B.O.B trailer

How many miles does the biker travel in a day? We have been recording this number and currently we average about 25-30 miles a day.

Sacramento Zoo Earth Fest wrap up

2009-04-05T01:42:12Z

Today 2500-3000 people attended Earth Fest at the Sacramento Zoo in perfect Spring weather. " I think its activity creating activity, the animals are a huge draw but when you add all the live music and vendors its great for families" said Marisa Hicks Sacramento Zoo Marketing Coordinator.

We gave out 750 reusable grocery bags, stickers and postcards to the public by spinning are gameshow inspired prize wheel. Our booth was visited by the Zoo's very own mascot, Gus the green tree frog, who with one spin walked away with a SacPress bag. It was great to meet so many enthusiastic kids, parents and visitors so excited about the special events put on at the Sacramento Zoo.

The next first Saturday event will be California Celebration on May 2nd

The Sacramento Zoo holds Earth Fest today

2009-04-04T14:23:29Z

We will be updating this storyline at The Sacramento Zoo during Earth Fest today from 9:00-4:00. Sign up to become a community contributer and recieve a free reusabe SacPress grocery bag.

You can also follow our day on Twitter @sacramentopress

We started with a 5:00 AM wake up call and began staging the materials in the office to be loaded up and sent over to the Zoo. The Zoo is projecting about 5,000 people will attend, should be a great day to ride your bike or bring your family down to be part of this great event.

Second Saturday 03/14/09

2009-03-15T04:49:34Z

This Second Saturday we set up shop at Bike Kitchen for the evening of Mochii yogurt, cold beers, good people and a super fun band, The Poplollys! We did a little meet and greet, gave away our reusable grocery bags, stickers and fantastic Mochii yogurt from our friend Marc Otero!

Its is very interesting to hear people talk about there experience with the site just four months after launch. I met a few community contributers and a couple familiar faces from the local media world. With the weather teasing like its Spring people were out and about this Second Saturday and I hope you stopped by and said hello!

Twitter milestone

2009-02-02T05:53:38Z

We have broken a milestone on twitter.com, 1000 people following our every tweet! If you are wondering how that compares to others go to twitter.com and search for "Sacramento". We are the number one tweet and in the second position are the Sacramento Kings with nearly half the followers.

This is not a quick article to boast our accomplishments, I write about how we market this company to the Sacramento community and twitter is a very important tool in our department. We use lots of social networking sites to reach out to our readers but as twitter grows its numbers its becoming a very unique tool. We use it to push content out, begin conversations, recruit readers and writers, hold contests, live blog on breaking news and many other uses.

Follow our tweets here

Look what I saw today

2009-01-21T02:15:07Z

So I was riding my bike down 19th and as I passed the Safeway I noticed a spoke card on the rear wheel of a bike that was locked to a small tree. Seems pretty normal, but in my world its a bit more interesting. We created green stickers a little while back, and a few of the people who work at sacpress have them on their bikes like spoke cards, just for fun. So to see this extend outside of our small staff is so neat!

The interesting part is I have know idea who this bike belonged to, a complete win in my world. As we use the "bicycle" more and more in our marketing its fun to see the cycling community embrace what it is we are doing.

Hold'em up high

2009-01-05T20:51:35Z

People always have signage at protests and rallies so we produced large signs to add to the mix. We thought it would be fun to try and drive content by giving people a reminder the conversation can continue online.

In the future we intend on bring these signs to locations as news is breaking.

The Governor uses twitter to help pass the budget

2008-12-31T01:29:55Z

As my discussion about our marketing campaign continues I will also point out locals using the same tools and take a closer look at how and what they are achieving.

Read a neat piece on mashable.com below

http://mashable.com/2008/12/30/california-budget-crisis/

The Governor both use this tool to push out policy and breaking news about the administration. This tool was also used by President Elect Obama in his bid for the White House.

twitter.com/schwarzenegger

Online marketing tool or distraction? Twitter about it!

2008-12-27T02:10:19Z

Many people have opinions about twitter.com and I am trying to find out if anyone on sacpress.com also uses twitter?

We use it as part of an online marketing campaign and to highlight workshops and events. I was honestly a little hesitant to use this tool but after 239 followers and many many direct messages I am really interested in this medium.

You know it when you see it

2008-12-01T00:12:38Z

I was driving home from the farmers market sunday morning with my son and dog packed into the car and I noticed something strange out of the corner of my eye. I was driving down S street towards 15th and this is what I saw this smashed planter on the sidewalk. Sometimes SacPress stickers really really work for a situation.

The empty bottle of beer only makes these pictures tell a better or worse story.

Please add a comment if you know anything about this or saw it as well.

A closer look

2008-11-30T06:44:44Z

Last week we received 750 lbs of flyers dropped off by our design firm, needless to say you will find a few around town. I wanted to give everyone a closer look at the beautiful design and read a little more about our mission and vision.

Check out the designers website here createwithfuel.com

They have done so much work for us and are the driving force behind the "look" of The Sacramento Press. They are local here in Sacramento and take a quick moment to check out there work.

If you are interested in our product and would like some flyers to pass out to friends and family email me

Bike and product placement

2008-11-24T22:22:02Z

Just a photo update on our new bike and shot or two of tools around town. More to come.

Media kit production

2008-11-04T01:14:27Z

This project was one of the first for sacpress I managed. To show pictures does not do the finished product its justice in my opinion. With that said here are some pictures and a video from the first press check.

video

Pedal pedal click click marketing

2008-11-03T22:25:18Z

So one night a few months back, I was sitting in traffic on J street and noticed a Chevy Suburban towing a billboard advertising for a soft drink product. I was a little pissed that this vehicle was driving around burning gas and clogging traffic, but it spurred another idea. Build a better way of doing this in a little more responsible way. How do you advertise your product and not annoy people or make them feel like you're creating traffic jams? The solution was to buy an existing product and rework it a little with the help of a signage company.

Out of this came a bike trailer and bicycle with custom made "wraps". PLease look at the photographs and notice the complete custom build for the trailer.

This piece will be zig-zagging around town, in bike lanes when possible, and burning zero gas. Pedal Power!

In addition, you can get an introduction flyer from the cyclist if you would like to learn more about The Sacramento Press.

Laptop computers

2008-10-30T19:59:55Z

So this is a more interesting piece. The laptop computers are used in a couple of different ways. The original concept was to use them as a direct mail piece and the idea grew as a gorilla marketing piece as well. The photo of boxes are all full of the computers and are being sent out to the Southside park neighborhood.

As well we have placed them on park benches, coffee shop tables, and tons of other random spots. As they are placed in random locations the idea is to find them in places you wouldn't usually find a laptop. Hanging from a tree branch, inside a free newspaper stand and so on. Be on the look out and maybe you'll find a few.

Lastly if you have any suggestions for creative marketing ideas please comment on the storyline.

Stickers and buttons

2008-10-30T19:43:06Z

Here are few examples of our stickers and buttons. Basic marketing piece but trust me this storyline will get more creative in the next few articles.

Marketing in communities

2008-10-30T19:18:10Z

In my efforts to market our product I took many things into account including sustainability, person to person contact, responsibility and creativity. Our vision as a company is to truly be part of a community while reporting the news. With that said we are doing a lot of our marketing at ground level, passing out grocery bags at farmers markets, meeting neighbors one by one and truly being part of a neighborhood.

We are also doing a few creative campaigns using less than traditional tools. I hope you look forward to seeing us in your community. If you see our work and love it or think we can improve please feel free to comment and join the conversation.