Hacking, that rare word which is both violent and devised as an insult, today ironically indicates intelligence and computational prowess. As showcased in 1995's cyberpunk masterpiece, "Hackers", the profession lends itself to the criminally curious. Rife with turn-of-the-millenium wit; a la coding a computer named Da Vinci, the emblazoned mantra "Crash and Burn", and an infamous rollerblading chase, the film monumentalizes the import of this vocation.

Albeit slightly less cinematic, Sacramento lays claims to a similar enterprise. Cereal Hack, a competition of ideas and escalating pitches, promises the spontaneous creation of temporary teams in pursuit of delivering a product.

This sequel to Cereal Hack’s inaugural hackathon surfaces November 10th and 11th. Sponsored by the illustrious Intel, in collusion with The Sacramento Press, the event presents opportunities for the green and seasoned.

Last June’s Cereal Hack featured a collaborative concentrate of hackers, coders, designers, and biz devs. Orchestrated amidst Midtown's finest, veterans, as well as newcomers, will participate in this autumn’s event.

Inhaling the intense air of innovation -fresh code, budding developers- participants will be confined to Hacker Lab’s Headquarters for forty-eight straight hours. The adjudicating cast includes Chris Minnick, (CEO: Minnick), Steve Hansen (Senior Regional Manager: Genentech), Ben Illfeld (Founder: Sacramento Press, Adglue), and Adam Kalsey (Product Manager: Tropo). If serendipitous camaraderie is insufficient, a hearty grand prize equal to $2,000 will be given to the most gifted group.

All proceeds will go to support Hacker Lab, a Non-Profit and community-funded space.

Curiosity piqued? Inquire within for rules of engagment: http://cerealhack.com