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This just in from the California Mobile Food Association... what? Haven’t heard of them yet? You will.
A large contingent of mobile food truck operators banded together to form a new nonprofit organization, according to a Tuesday night press release from the alliance's founders.
The group, formally called the California Mobile Food Association (CalMFA) includes more than 20 area mobile food vendors. Their goal?
“Creating a supportive ecosystem for local mobile food businesses, driving awareness for local communities/charities and representing the voice of local mobile food operators within Sacramento’s business community,” according to the release.
President Chris Jarosz, owner of Wicked 'wich, said the new association is mostly food trucks, but it also incorporates other “out-of-the-box” mobile concepts including a trailer-based wood-fired pizza oven, a tricycle-based ice cream brand – and even a mobile boutique.
The association appears to be an outgrowth of NorCal Food Trucks, an association that was formed earlier this year. We’ll get more details from Jarosz as soon as we can.
The city has been working with brick-and-mortar restaurants and food truck operators to develop a new food truck ordinance that would soothe tensions between the two groups, but negotiations are still ongoing.
Midtown Business Association Executive Director Elizabeth Studebaker recently circulated a poll to Midtown business owners asking them what their thoughts are on mobile food. The deadline to respond is Aug. 6, and The Sacramento Press will follow up with the MBA at that point.
Despite those conflicts – or perhaps because of them – organizers of the newly formed CalMFA said the group will serve “as a means by which local business owners can collectively foster healthy relationships with local government and fellow businesses,” according to the release.
CalMFA operates under the brand FoodMob and can be found online at gofoodmob.com.