INKDUP & Z ROKK had the crowd in a great mood. (Image by: Kati Garner)

Groups of people arrived during the afternoon to enjoy The LAUNCH Music Festival. There was plenty going on during the two hours I was there. It was hot. Folks huddled together in shade or listened to music standing in the sun. Everyone seemed to be enjoying themselves

Here's some photos:

http://www.inkdup-zrokk.com/

Image by: Kati Garner Image by: Kati Garner INKDUP drummer hammered the skins. (Image by: Kati Garner)

Future Islands' vocalist Sam Herring sang emotionally and it felt like he was ready to go off into the deep end, but that's entertainment. His whole body expressed what he sang. Image by: Kati Garner

Image by: Kati Garner Image by: Kati Garner Image by: Kati Garner The crowd loved him. (Image by: Kati Garner) Not sure which band he is with. (Image by: Kati Garner) A working ethic LAUNCH follows is to use recycled material as shown in the decoration in front of the stage. Image by: Kati Garner LAUNCH participants sought shade. Here they sit by one of the cardboard Architect Pavillions. They were dismantled after the Midtown event and reassembled for today. Image by: Kati Garner Image by: Kati Garner A couple is playful in the cool fountain water. (Image by: Kati Garner) Thanks to Glaceau Vitamin Water LAUNCH visitors stayed hydrated. (Image by: Kati Garner) According to the LAUNCH website"

"Founded in 2009, LAUNCH is an annual celebration of music, art, fashion, design and architecture that will take place from July 23-28 at multiple venues through midtown and downtown Sacramento.

LAUNCH is a product of Sacramento’s burgeoning creative community and curated by some of the brightest artists in and around Sacramento to showcase their peers and introduce the audience to a new generation of local, regional and international talent across multiple artistic fronts.

Our vision is to create a citywide event that provides a platform to elevate and inspire our region’s creative talent. Join us for a six-day celebration that Sacramento will never forget!"

Editor's note: Edits have been made to the name of performers in this article after publishing.