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Meet Sacramento’s newest food truck: OMG Burger.
Owner Ben Jones said he’s always had a passion for mobile food, and since food trucks are such a popular craze at the moment, he decided to toss his hat in the ring.
“I wanted to serve the best burgers in town,” he said Friday.
The truck’s signature burger – the OMG burger – is ground-up bacon blended into a beef patty topped with Cool Ranch Doritos and homemade ranch dressing.
“All of the burgers are original and creative,” Jones said, adding that the Bahng-Gu Burger is a nod to his half-Korean heritage, a cheeseburger topped with Korean bulgogi and fresh kimchi.
His favorite burger, he said, is the Dirty Sanchez, which features carne asada topped with homemade salsa and potato chips.
Prices for burgers will range from $5 to $8.50, and Jones said combo meals – including a burger, shoestring french fries and a soda – will run about $10.
“All the patties are handmade, and we take a lot of care with the details,” he said.
Paul Somerhausen of SactoMoFo said he is looking forward to tasting Jones’ offerings.
“The menu is very interesting and very provocative,” Somerhausen said. “He brings what food trucks are all about – a new angle to an American staple food. He brings a fresh look at the hamburger and has some very creative recipes.”
Jones said he isn’t looking to get into a brick-and-mortar space, but if the truck is successful, he’d like to expand to Southern California and Las Vegas.
Setting up the business took about six months, including locating a truck that wasn’t too expensive and didn’t need too much work.
Jones’ background is in owning a small moving company, and OMG Burger is his first foray into food service, and he said he hired two restaurant veterans to bring food service experience to the table.
OMG Burger is expected to roll out on Friday, and it can be followed on Twitter, @OMGBurger.
[Editor's note: This aricle has been corrected to reflect the fact that due to a last-minute permiting delay, OMG Burger will not be able to participate in this SactoMofo, according to event organizers.]