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Two Sacramentans are looking to bring a kombucha bar to the Midtown space that formerly housed Hina’s Tea by the end of July, if they can raise $50,000 via the Internet to launch.
The drink, which is carbonated through a fermentation process, contains probiotics and a living culture, co-owner Joseph Melrose said, adding that the probiotics are good bacteria that typically are absent in the average American diet.
“It really works to helping with everything from irritable bowel syndrome to bad hair and bad skin,” he said. “People have been drinking it for 2,000 years for its health benefits.”
Kombucha Kulture will not brew its own kombucha – a fermented tea drink – but stock about 10 flavors from at least four suppliers in or around the Bay Area, co-owner Brianne Giatras, 26, said.
Flavors range from gingerberry and elderberry to a milder vanilla and honey concoction Giatras said has the best mass-market appeal.
The 16-ounce glasses of kombucha will run about $3 or $4 on average, with some possibly being around $5, Giatras said. No food will be made in-house, but she said she wants to have premade sandwiches and baked goods on offer.
Melrose, 32, said kombucha can be an acquired taste – similar to starting with a light beer before acquiring a taste for a heavy stout – and people coming into the future business will be able to sample different flavors.
Kombucha on tap isn’t a unique idea, but Melrose said the only place he knows of to get it locally is Whole Foods in Folsom, and he and Giatras want to bring it to the central city.
“It’s much fresher tasting on tap,” Giatras said.
During this week’s Second Saturday Art Walk, Kombucha Kulture will set up at Denim Spot, 1050 20th St., to serve samples.
The problem Melrose and Giatras had when looking to start the business was finding a bank to front them approximately $50,000 needed to turn the former Hina’s Tea space at 2319 K St. into a kombucha bar.
Giatras said that is when they turned to Kickstarter, an online funding mechanism that allows anyone to put up financial backing to businesses they support.
“What we’re doing with the Kickstarter campaign is trying to raise the funds to get a lease going on the building on K Street,” Giatras said. “There’s some construction that has to be done, but it’s pretty much built out for what we need.”
Half of the $50,000 will go to equipment such as a tap system, refrigeration and an espresso machine. Another $8,000 is designated to go to construction costs, $7,500 will go toward the lease and deposit, $5,000 goes to Amazon and Kickstarter as part of the fundraising policy, and $4,500 will go to purchasing the products.
The deadline to raise $50,000 on Kickstarter is May 17, and so far the couple has raised more than $2,300, but Giatras said the campaigns tend to pick up as the deadline nears.
Another local business recently received funding via Kickstarter to produce unique bicycle racks. Click here to read more.
If the campaign is successful, Giatras said, she hopes to have the space open for business in late July. If the money isn’t raised, she said she and Melrose aren’t planning on giving up, but will continue saving money to eventually move forward with the business.
For more information on Kombucha Kulture, visit the company’s website. To view the Kickstarter page, click here.
Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.
That is likely because most business fail, and mostly from undercapitalization, and risk capitol is lost. Odds are the business will be a sub chapter S, and if successful the owners will appear (to the uninformed) as one of the dreaded 1% ers, even though they may never personally see a payday.
I do so love the entrepreneurs spirit!
Small businesses are the backbone of America.
Good luck in this unique way to fund the start up.
What a unique offering, I hope they do well.
I think the Kickstarter crowd funding method is a great way to gauge community interest as well.
You also might want to think about starting out a little more modestly and lowering your start-up costs and overhead.
A lot of people that rent space from small landlords here in mid-town are good people as are their landlords. However there are some tenants that have no business running a business regardless of how much money they have and when they screw up they are moaners----, they blame their 1st grade teacher, their mom and dad, their staff, their car that broke down and sometimes their own customers!- You ask some of my past girl friends and they'll tell you I picked my nose and bought them dinner and forgot to feed their cat. I am mean and dirty I guess.
I've rented a few East Sacto. homes to people and they create an image of me as the evil landlord when when I call and ask for the rent check 5x and they or I have to ask them to not own a pet when it says in the lease they can't have one. Talk to any landlord, property manager or banker and you will hear the nicest people sometimes are the worst at maintaining their lease obligations- I've been there!. So, my advice is to taste the food yourself, see the movie yourself, meet the person yourself, read the book yourself or smell the roses with your nose instead of passing judgement on something you don't know first-hand.
BTW David did you move to NYC or just visiting? I haven't been to Williamsburg in years. Driggs Avenue Pizza used to be my favorite. Don't know if it's still good and it was never healthy but I miss it.
I am thinking that such a limited venue might indeed cause my landlord friends (and this the quirky landlord mentioned above) and others that i don't know to probably be a bit stressful and have a difficult personality considering that his is a never tested market here in Mid-Sacramento and not NYC.And, it is very narrow in income generation-. Given this, it would be very risky to rent to this venture in my mind. I would be careful of the venture and try to expand with equally unique foods and other sales to balance the income and allow ample funds to pay rent, make payroll and make an attractive place to enjoy the vibe they are trying to create.
So...I wish them all the best and hope that is this is not a dream but can actually happen.
As for the landlord's supposed risk - I don't see how the landord is taking on much of a risk by collecting money every month for a space that has sat empty not generating any income for awhile. Any landlord assumes a certain amount of risk and responsibility in exchange for that rent. Unless the landlord agrees to pay for certain specific leasehold improvements and thinks they won't recover those cost because the tenant won't be around long enough. But that's what contracts are for.