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AugustineIdeas was awarded two ADDY’s® at the Sacramento Ad Club’s annual awards event held March 8, 2012, at the Woodlake Hotel in Sacramento. The agency earned the awards for the concept, design, development and launch of DoNapa.com, a website for its client: the Napa Tourism Improvement District and the Napa Downtown Association. The state-of-the-art, interactive website was part of a new branding campaign to encourage tourists and residents to “Do Napa.”
DoNapa.com and AugustineIdeas received the Judges Award for the website and a Gold ADDY® in the “Interactive Media Campaign: Websites, Consumer HTML/Other” category.
"This award not only recognizes the exceptional talent of our staff that worked on DoNapa.com, but also the tremendous relationship we have with the Napa Tourism Improvement District and Napa Downtown Association," said Debbie Augustine, chief executive officer of AugustineIdeas. "The website was a collaborative effort to drive traffic online by engaging locals and visitors with all there is to do in Napa, increasing lodging revenue for the city. Downtown Napa is such an amazing and vibrant destination, and branding and bringing it to life through DoNapa.com was both exciting and rewarding."
The website features photos, videos and a comprehensive listing of businesses, places to go and activities to do in the City of Napa. The site also keeps visitors up-to-date on events happening in and around Downtown Napa, giving users a snapshot of all the dining, lodging, tasting and shopping that the city has to offer.