Through their use of Twitter, Facebook, Youtube and other social media tools, many local charities have spread their message, raised funds and increased public awareness of their cause in order to promote social change. In the hopes of spreading their stories and inspiring other philanthropic organizations to do the same, four local charities will be conducting a panel discussion at the Sacramento Social Media Club’s “Social Media Best Practices for Charities” on Tuesday, Nov. 8 at 7 p.m. at the Urban Hive.

Moderated by Clay Nutting, director of Concepts 4 Charity and account executive for 3Fold Communications, the event will include panelists: Kate Towson, Americorps VISTA with Sacramento Steps Foward; Julie Bornhoeft, director of development and community relations for WEAVE, Inc.; Misty Avila, eAdvocacy coordinator for Aspiration Tech; and Chris Brune, director of creative services at Macer Media (Sacramento Press), for the Sacramento Food Bank and Family Services.

The event will stream live on Ustream starting at 7 p.m., and can be followed on Twitter by using the hashtag #SMCSAC. The event is free, but donations will be accepted on behalf of the Sacramento Food Bank and the River City Food Bank. Donations up to $500 will be matched by CGI as part of their Corporate Social Responsibility Program.

In addition to panel, the Sacramento Social Media Club will be hosting a social media tune-up workshop on Tuesday, Nov. 15 from 6-to-8 p.m. at the Urban Hive. At the tune up, charities will be matched up with marketing practitioners and agencies for one-on-one reviews of their social media platforms, with specific recommendations on improvements after the consultation. In order to participate, charities must RSVP in advance.

The Urban Hive is located at 1931 H St., Sacramento, 95811. Space is limited for both events. Click here to RSVP for the Social Media Best Practices for Charities panel. To RSVP for the social media tune up, email smcsacto@gmail.com.

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About the Social Media Club: The Sacramento Social Media Club was founded in March 2009 by local social media activists. Its monthly events bring together journalists, publishers, students, communicators and other interested collaborators to facilitate discussions about the key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate. The Social Media Club’s primary mission is to promote media literacy and standard technologies, encourage ethical behavior and share best practices. To find out more, join their groups on Facebook and follow them on Twitter.

About the author: Brittany Wesely is the Associate Community Benefit Health Specialist for Kaiser Permanente, and a member of the all-volunteer leadership team for the Sacramento Social Media Club. Follow her on Twitter @brittanywesely.