STORYLINE Local Business

This storyline has only one article

Viewing thru of

Close timeline

Red Lotus space might be filled by January

by Brandon Darnell, published on October 13, 2011 at 6:12 PM

Storyline: Local Business RSS Feed

1 of 2
close

No high resolution image exists...

Progress bar

1 of 2
Loading images
Slideshow image Slideshow image

A pair of restaurateurs are opening a restaurant and bar in the space that formerly housed Red Lotus in Midtown, which closed last month, and employees are being given a special incentive to do quality work – a share of the profits.

“It’s going to be a simple, affordable neighborhood spot where families can come for a meal, and it’s welcoming of everyone,” said co-owner Matt Nurge. “It’s going to be rustic – a little like peasant food, and a little like street food.”

While still in the early stages with a possible opening date of sometime in January, the as-yet-unnamed restaurant and bar at 2718 J St. will have its food planned by Executive Chef and co-owner John Bays.

Both grew up in Sacramento, working in various restaurants and bars. Nurge said he knew Bays casually for years, and about six months ago, mutual friends helped them connect as business partners.

“It’s fun food, not uptight – just simple,” Bays said. “I have a braised short rib patty melt I'd like to do, maybe a ramen pot pie, just some different stuff.”

Other menu possibilities include Vietnamese chicken sandwiches, burgers with fried eggs, stir fry dishes made on the existing wok grill and a number of sandwiches.

“We want to really be busy at lunch as well as dinner and after,” Nurge said. “We have the Sutter building that’s opening up, and there will be 4,000 people in the area, and we want to deliver good food at a reasonable price.”

The Sutter building will house the hospital’s Anderson Lucchetti Women’s and Children’s Center.

He added that lunch dishes will likely range from $7 to $10, and dinner dishes will go for around $10 to $15.

Currently, the restaurant seats about 120 people, but the seating will be redone, with a distinct bar area up front and restaurant seating in the rear, Nurge said. Front and back patio seating will be a major part of the restaurant’s draw, he added, with more-permanent tables and chairs fronting J Street.

Nurge described the operation as half restaurant and half bar, and said he will draw on his experience as a bartender – most recently his three-year stint at Shady Lady Saloon – to create craft cocktails that will be on a regularly rotating menu.

“I want to keep the cocktail menu small so it’s simple, and I’ll rotate drinks like we will the food, providing whatever is in season locally,” Nurge said, adding that the restaurant’s six beer taps will likely be rotated with California selections.

In an industry that sees high turnover rates among staff – and the expenses that go along with training new employees – Bays and Nurge said they want to make employees a top priority, designating a percentage of the restaurant’s profits to them.

“It’s something to set us apart from other restaurants,” Bays said. “It lets them know they’re valued, that they’re working toward something that gives back to them, not just working for the man.”

Nurge said employees will not be asked to contribute any money to the business, and the plan is to have all of them included, with possible extra benefits for long-term employees, though nothing has yet been finalized.

“Mainly, we want to share our success with the people who help make us successful,” Nurge said. “My mom was a server for 25 years, and (the employees) carried the business on their backs, and people sat back and counted the money.”

He added that he intends to make money, but he wants to do it in a way that includes everyone.

If someone cares about what they do, they’ll stay longer, he said.

Bays added that the shared profits will incentivize employees to come up with cost-saving ideas and keep an eye toward cutting down on waste.

Both owners have histories in the restaurant industry. Nurge worked at numerous restaurants and bars, and Bays currently works for the Sacramento City Unified School District and owned a restaurant called Grapes at 11th and H streets in the late 1990s.

Alex Origoni, co-owner of Shady Lady Saloon – where Nurge currently works – said that extensive experience is one of the most important assets to becoming a successful restaurant operator.

“So many people get into the industry because they think it’s cool or because people tell them they have a great potatoes au gratin recipe and they should open one,” Origoni said. “Having a good menu is maybe about 5 percent of operating a restaurant business.”

Origoni said Nurge has a certain style to his cocktail creations gleaned from a career working for varied restaurants and bars, giving him experience in catering to many types of customers.

“That’s a huge advantage,” Origoni said.

Another advantage is being a part of what Origoni described as the tight-nit fraternity of restaurateurs in Sacramento who consider themselves friends and help each other out whenever possible.

Already, Nurge said, Shady Lady Saloon and other restaurant owners have offered their help.

“We see it as a team effort to build the industry and make the community even more interesting,” Origoni said. “Getting into that is the best advice I can give him, and it’s advice he already knows.”

Nurge and Bays said they are looking forward to joining the successful block of J Street anchored by Centro Cocina Mexican and Harlow’s.

“Success breeds success,” Nurge said. “That was one of the things that really attracted us to this space.”

Nearby residents have previously raised concerns about businesses selling alcohol on the block, and Nurge said he intends to work with the neighborhood associations in the area, and he currently has no plans to apply for an entertainment permit, which is required for amplified music in the city.

“We’re not a nightclub,” he said. “We’re more of a low-key restaurant and bar, and we want to be a local spot and still draw people from Midtown, families from East Sac, and people from the other areas as well.”

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

Liked this article? Share it with your friends:

Conversation Express your views, debate, and be heard with those in your area closest to the issue.RSS Feed

October 13, 2011 | 7:02 PM
Can't wait to be able to bring the family to a midtown resturant...thanks guys!
3 5
REPLY
October 14, 2011 | 9:33 AM
Because ....you can't bring your family to a Midtown restaurant now?
6 0
REPLY
October 14, 2011 | 10:25 AM
Wasn't Bar West supposed to be a family restaurant too?
2 0
REPLY
October 14, 2011 | 12:24 PM
Good call, Mark...and William, BarWest is a family restaurant, in the same way that Jersey Shore is a family show
7 0
REPLY
October 14, 2011 | 7:16 AM
This sounds like a wonderful addition to the Marshall School/New Era Park neighborhood.
7 3
REPLY
October 14, 2011 | 12:47 PM
I agree 100%, I cant wait for this place to open up. Best of luck to their success.
2 0
REPLY
October 14, 2011 | 12:55 PM
The Sutter District is in full swing!!!
1 1
REPLY
October 14, 2011 | 12:59 PM
Love the innovative approach! Sounds like the Google of restaurant management.

Let's not get overzealous about the alcohol permit. Creating jobs should be of the highest priority right now.
6 2
REPLY
October 16, 2011 | 12:01 PM
Jobs are important but if you drive everyone out of the neighborhood that's not going to be good for jobs in the long run.
2 1
REPLY
October 17, 2011 | 1:34 PM
We have no intention of driving anyone out of anywhere.
2 0
REPLY
edited on  December 10, 2011 | 6:20 PM
What neighborhood? What...people live in Midtown? Who knew....as long as they mean what they say and aren't paying lip service to being a good neighbor, another awesome restaurant is great. However if they really do intend another nightclub or noisy sports bar within shouting distance of nearby homes, then we have a problem. If they're being honest, Midtown neighbors will be their best customers and most loyal supporters. Problem is we've been lied to so many times it's hard to be fooled again. Given the silent partners (ie Paragary) and the long history of bad actors and lie after lie told to residents by a variety of bad actors, it is tough to believe this won't be another loud sports bar or nightclub. I hope I am wrong and it is a place all of us can hang out and enjoy.
1 1
REPLY
October 14, 2011 | 2:29 PM
I bring my family,(which includes my wife, daughter, brother/sister in law and parents in law) to Barwest and other restaurant in the Sutter District. I am looking forward to another restaurant choice in our neighborhood.
6 1
REPLY
October 14, 2011 | 3:06 PM
We appreciate the support!
4 0
REPLY
October 17, 2011 | 11:41 AM
Awesome Matt!! I'm stoked to hear about this and I can't wait to eat there!
2 0
REPLY
October 17, 2011 | 1:35 PM
Please plan on being a regular.
1 0
REPLY
October 18, 2011 | 11:18 AM
The Bertacchi-Case tribe will be regulars. We look forward to seeing the 'Nurge Girls' work their way through school in the family restaurant . ..Love you all, Jeanne and Dennis.
2 0
REPLY
October 21, 2011 | 12:07 PM
Thanks Jeanne!
0 0
REPLY
October 14, 2011 | 5:57 PM
Please no flat screen televisions hanging from multiple places in the restaurant.
7 1
REPLY
October 15, 2011 | 5:44 PM
It is great news to see an "employee conscious" employer in town. It is always a great idea to treat your staff with respect (and giving them a little piece of the pie is always good). I think you will see that the staff will geniunely care more as they have some skin in the game. Can't wait for it to open and cheers to your future success!
2 0
REPLY
October 16, 2011 | 7:22 AM
i agree, leave the flat screens at home... please.
3 0
REPLY
October 18, 2011 | 10:07 AM
So glad to have something new go in there! I loved Red Lotus and miss the patio most of all. I can't wait to have a new spot to relax with my friends. And I'm looking forward to the lunch menu! Always excited to expand our options down here!
2 0
REPLY
October 18, 2011 | 10:48 AM
Patio will be back AND improved......stay tuned
3 0
REPLY
December 10, 2011 | 5:36 PM
happy to have the space occupied ( vs the option of it being another empty business space)
stoked to have new up and comers enter into restaurant ownership here in midtown
sounds like the business model will provide a nice relaxing environment with great food at affordable prices ... I wish them great success and cant wait for it to open
1 0
REPLY
Leave a Comment
User icon
Type your comment in the box below Edit your comment in the box below

Type tags into the box below. Use commas to separate your tags.

Please Log in or Sign up

Existing Members

Sign In Progress bar Forgot Password?

New Users Create an Account Here
Progress bar
Verification email has been sent. To validate your account open the link provided in the message.
There was a problem sending your verification email. Please contact support@sacramentopress.com
Progress bar Login background Tag cloud top Tag cloud background Tag cloud bottom Login manager background