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So one night a few months back, I was sitting in traffic on J street and noticed a Chevy Suburban towing a billboard advertising for a soft drink product. I was a little pissed that this vehicle was driving around burning gas and clogging traffic, but it spurred another idea. Build a better way of doing this in a little more responsible way. How do you advertise your product and not annoy people or make them feel like you're creating traffic jams? The solution was to buy an existing product and rework it a little with the help of a signage company.
Out of this came a bike trailer and bicycle with custom made "wraps". PLease look at the photographs and notice the complete custom build for the trailer.
This piece will be zig-zagging around town, in bike lanes when possible, and burning zero gas. Pedal Power!
In addition, you can get an introduction flyer from the cyclist if you would like to learn more about The Sacramento Press.