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New microbrewery coming to Broadway

by Brandon Darnell, published on August 5, 2011 at 5:35 PM

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Sacramento’s brewing history will be spotlighted in a new microbrewery set to open in a historic building on Broadway early next year.

Dave Gull, 37, said he saw the building at 1730 Broadway and thought it would be the perfect place for his New Helvetia Brewing Company idea with its proximity to Land Park in an area that’s a diverse mix of ethnic restaurants.

Though his professional experience is as a real estate broker and developer, the Sacramento native said his exposure to craft brews when he went to college at the University of Oregon planted the seed to open his own brewery.

“I think that a craft beer brewery is a great use for the space,” Gull said Friday. “It’s a need that is lacking on Broadway.”

The approximately 5,000-square-foot building was constructed in 1925 and was most recently a tile manufacturing plant. Before that, it was the Casa Grande Tortilla Factory, and it has been vacant for about two years. Multiple rooms stem off a courtyard, and each will be used for a different aspect of the business.

Opening a new business in the current economy can be risky, and Gull said last week’s closure of Brew it Up! was a shock.

“It obviously made me think, with them folding and seemingly always busy,” he said. “My approach will be to keep overhead low.”

Much of the building will remain intact, with upgrades being made for comfort and some energy efficiency, such as installing air conditioning and insulation.

The bare brick walls will be cleaned up and decorated with archival photographs showcasing Sacramento’s brewing history. The New Helvetia name itself is a nod to Sacramento’s history going back to the days of John Sutter.

Image by: Brandon Darnell Beers will be brewed in very small batches and aged in wooden barrels. Gull said he will have an IPA, since it’s become the standby for West Coast brewing, but he said he also wants to focus on brewing lagers, which take more time to age, but which provide a nice, refreshing taste.

He said he plans to carry about six to eight different types of beers shortly after opening, and he also plans to rotate seasonal brews.

While his own brewing experience is limited to some home brewing – and to brewing his own beer at Brew it Up! – he is working with a professional brewer, who will be a part of the brewery and tasting room when it opens.

“I hope to be operating by the first of the year, and I want to open to the public by Beer Week, which is the last week in February,” Gull said.

Initially, beers will only be served on draught from taps in the building. Kegs will be sold to local bars and restaurants, but not to the public. Bottling will come later, as the business expands, Gull said.

A 2,000-square-foot space in the front of the business next to large windows that face Broadway will have tables for tastings, and in about two years, Gull said he plans to add a restaurant that will serve California fare and some traditional brewpub items.

“It all comes down to when we can get the kitchen built out,” he said. “I don’t want to do it right away and carry that much overhead.”

The kitchen will be built in a room off the building’s courtyard, which will have secluded outdoor seating. Another room off the courtyard will hold the brewing equipment, which Gull said patrons will be able to take a look at and learn about the process.

The left door will house the brewing equipment, and the right door will eventually house a kitchen. (Image by: Brandon Darnell) Though some associate Midtown and downtown more with beer and eating than Broadway, Gull said about 3,000 people work on Broadway at buildings such as the DMV office, and he expects the residents of nearby Land Park to come in.

“I had an open house a few days ago to show the space, and about 80 neighbors showed up,” he said. “The response was really positive.”

Next door to New Helvetia Brewing Company is Kathmandu Kitchen, an Indian and Nepalese restaurant, and Manager Bhupinder Saini said she thinks the brewpub will make a good addition to the street.

“It will definitely bring more people to the area,” she said. “A lot of times, when people go to one place, they come back later and go to the place next door, so I think it will be good for our business, too.”

She added that she thinks New Helvetia Brewing Company will draw new people to Broadway and show that the area is a vibrant district.

Teresa Rocha, executive director of the greater broadway partnership, agreed.

“It’s always exciting when we see historic buildings reused in an attractive way,” she said. “It’s not a chain. It’s an independent business. We like to see both national businesses as well as local independents.”

She added that having the brewery will add even more variety to Broadway’s already-eclectic mix of ethnic restaurants.

“We have over 30 restaurants on Broadway between Third and 28th (streets), and we enjoy continually expanding the breadth of what we’re offering,” she said.

For now, the building is mostly empty, with a few beer kegs and some brewing equipment the only things other than bare walls and exposed beams serving as the flooring for the second floor, which will not be used, initially.

Beer labels and the building’s aesthetics have yet to be determined, since the business is still in its infancy. Gull said he looks forward to the time when he can sit down and play with label options and the building itself.

“If my mother came in here, she’d be appalled,” Gull said. “But I look at it, and I see how I can be creative. That’s the developer in me.”

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

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August 5, 2011 | 6:33 PM
Why isn't the owner looking forward to folks from Curtis and Oak Parks, Southside Park? Land Park is not the only neighborhood in the area and at the moment they are the NIMBY's doing whatever they can to keep the Broadway corridor a street they cross on their way to State jobs and a street they are desperate to keep as boundary they use to keep less desireables out o ftheir precious neighborhood
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August 5, 2011 | 8:26 PM
Hi Rhys,

His comment about Land Park was not said in a way that excludes other nearby neighborhoods. He merely mentioned that he is right on the border of the downtown/Midtown grid and Land Park. I think you're reading more into it than was intended.
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edited on  August 6, 2011 | 10:32 AM
Rhys is in a huff because a few of us LP residents have reservations about a bridge dumping traffic into our neighborhood to relieve West Sac's cul de sac-induced traffic nightmare.

Welcome to the neighborhood New Helvetia, we have been sorely lacking a casual place for a beer since the bizarre demise of Joe Marty's. Serve us beer that is average or better and more importantly be friendly, and you will do well. Maybe your establishment will be the setting for a historic Berlin Wall reunification between Land Park and Curtis Park beer drinkers.
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RPH
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August 5, 2011 | 9:18 PM
I hope he does some porter, stout and red ale, then I will be dropping in.
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August 7, 2011 | 6:46 PM
Congrats Dave...you will most certainly will be a success!!
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August 8, 2011 | 7:51 AM
Huzzah! Glad to hear it. Please include bike racks out front, and we'll be there. Best of luck to you.
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August 8, 2011 | 8:20 AM
Great location Dave and what a wonderful building!
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August 8, 2011 | 4:38 PM
If he builds it, the Tweed Ride will come.... :-)
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August 9, 2011 | 1:20 PM
I'm with Rick. Sounds like a great Tweed Ride refreshment spot.
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August 8, 2011 | 9:10 AM
Can't wait! Thanks for investing in our neighborhood!
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August 8, 2011 | 4:29 PM
I can't wait for the Land Park Neighborhood Association to oppose the opening of this establishment. Clearly, this is a parking-deficient parcel and the peace of the neighborhood will be destroyed by all the overflow parking and noise generated by this speakeasy.

Go forth and mindlessly kill jobs and commerce in one of the busiest throughfare's in Sacramento, Neighborhood associations.
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August 9, 2011 | 12:14 AM
Parking will be a SOB in this stretch for sure. But I think that will a problem more for the brewery investor then for the LPCA.

I think the LPCA has mellowed a lot since the members booted out the old autocracy a few years ago... I will bet you a New Helvetia IPA it will not be a big deal.
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August 9, 2011 | 10:43 AM
Great news! Welcome to the neighborhood, Mr. Gull! Can't wait to frequent your establishment. Please provide ample bicycle parking for midtowners, Land Park, Oak Park, Curtis Park and ANY Park residents. Everyone just relax and have a beer....we can ALL get along!
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August 9, 2011 | 2:34 PM
Another exciting addition to the neighborhood. Welcome!
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August 19, 2011 | 12:11 PM
The brewery idea and location go hand in hand. This is a positive addition to the Broadway corridor and should be welcomed by all. This historic building is in need of repair and some major TLC. I think Dave’s plans will compliment the historic roots of the building, local area and Sacramento’s brewing history. I can’t wait to see it all come together. Thank you for stepping up and bringing something new for us all to enjoy. Cheers!
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September 23, 2011 | 4:21 PM
I like the brick walls, perfect setting for coffee.

Good news, especially with the recent closing of Brew It Up

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March 1, 2012 | 10:49 PM
Sacramento Ducks will be flocking to New Helvetia! Go Ducks!
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December 12, 2012 | 2:03 PM
A Brewery in my very own neighborhood! "Life Is Good" Let me know when you get ready to open your Kitchen Up I'm a chef and very interested....
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