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Proposed McDonald's draws criticism from some community members

by Amy Wong, published on August 4, 2011 at 11:59 PM

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A review of the proposed McDonald’s site on Second Avenue and Stockton Boulevard by the Community Development Department for the city of Sacramento has found no evidence that the restaurant would significantly impact the environment.

However, some community members argue that the the environmental findings and the traffic study, reported in the Mitigated Negative Declarative released Aug. 1 does not tell the whole story about the health and traffic impact a McDonald’s would have on the Oak Park neighborhood.

“I understand that McDonald’s does provide healthy choices if you choose to go down that route. I don’t think we ought to tell people what they can and cannot eat,” said Sam Allen, co-chair of the Oak Park Neighborhood Land Use Committee. “It’s a personal choice, and so I am hands-off in that sense. But as far as the zoning and the land use, it isn’t compatible with an education health corridor.”

The site of the proposed McDonald’s is directly across the street from the Richard and Annette Cancer Survivor Park and the UC Davis Medical Center where a pediatric endocrinology clinic is located along with a fertility and dentistry clinic.

The area along Stockton Boulevard is also home to other fast food chain restaurants including Jack in the Box, Taco Bell, Burger King and Subway. There are also local restaurants in the area include Boon Boon Cafe, Luigi’s, Loving Hut, Louie’s and Stockton Grill and Burgers.

McDonald’s has proposed a double drive-thru restaurant for Second Avenue and Stockton Boulevard site. According to the California Development Department, the plan includes a 3,897 square-foot restaurant with approximately 90 fixed seats, 30 parking stalls and approximately 11,500 square feet of landscaping.

The project calls for the construction of approximately 80 linear feet of 6 feet high masonry block wall to separate the commercial zone from the residential zone.

The hours of the proposed McDonald’s would run from 5 a.m. - 11 p.m. Monday - Thursday. On Fridays - Sundays, the drive-thru hours would be extended until 1 a.m.

The McDonald’s is also expected to employ 25-30 people, according to the Mitigated Negative Declarative.

“This is what might divide some of the community. It will provide jobs for our high school kids. That’s a big thing that we want in Oak Park,” Allen said.

Dr. Charlene Hauser started the Healthy Development for Oak Park neighborhood group and has been leading the campaign against the proposed McDonald’s on Second Avenue and Stockton Boulevard.

“You can also imagine as a homeowner in the neighborhood that you would be worried about the value of your house plummeting if the view from your living room is suddenly a drive-thru fast-food restaurant,” said Hauser , who owns a home along Second Avenue.

“Drive-thru’s in general are not good in a neighborhood like Oak Park because it is an under-served, low-income, ethnically diverse area that is subject to disparities when it comes to health (access). Fast foods just exacerbate the situation for the population of Oak Park,” Hauser said.

The Oak Park Neighborhood Association voted recently to oppose the building of a McDonald’s based strictly on land use issues. Allen has been enlisted to draft the letter of opposition for the project, based on land use criteria. He said it should be released by the end of the week.

The Neighborhood Association and the Land Use Committee put the plan through their land use matrix as a way of evaluating all land use projects that go through Oak Park. A score of 1 is the lowest a project can receive and 4 is the highest score.

The project score card takes into consideration transit orientation, appropriate traffic levels, pedestrian access and amenities, bicycle infrastructure, energy efficiency, water efficiency, potential for providing local jobs and health food production.

For the complete list of the project score card criteria, click here.

“That way there’s no willy-nilly - ‘Oh I like this, and no I don’t like this.’ We wanted a very objective way of looking at projects that were going to be proposed in Oak Park. We put this proposed McDonald’s through this matrix, and it scored a 1.2 out of a possible 4,” Allen said.

Allen said the subject of a possible McDonald’s is a topic of extreme debate in the Oak Park community. The City Planning Commission will take up the issue in September in the City Council chambers downtown. 

Editorial Note: Corrections have been made to this story after it was published. The incorrect information has been struck out and the correct information has been added.

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August 5, 2011 | 12:21 AM
*The City Planning Commission will take up the issue in September in the city council chambers Downtown.
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August 5, 2011 | 2:07 AM
I say no Mcdonald's. Sacramento doesn't need another Mcdonald's. We already have the one on broadway and the other on alhambra. How about a nice little deli with lots of delicious soup for the neighbors and hospital patients!
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edited on  August 5, 2011 | 7:58 AM
is anyone ready to open such a deli? Or any other enterprise?

The lot has been vacant for *years*. No commerce other than Golden Arches wants to take a chance there. Beggars, choosers, and all that.

I laugh at nanny-state busybodies like Charlene Hauser, who apparently is on a jihad against fast food.

“You can also imagine as a homeowner in the neighborhood that you would be worried about the value of your house plummeting if the view from your living room is suddenly a drive-thru fast-food restaurant.” Because a vacant lot just boosts your property values so much. Even a surplus of vacant foreclosed homes is better than that.
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August 5, 2011 | 11:51 AM
Actually there have been 3 businesses that had the support of neighborhood that have wanted to build on that site, but the owner has held out for more money. That certainly is his right as a property owner. But that is also why there are planning quidelines for what is and is not appropriate for commercial lots.
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August 5, 2011 | 2:34 PM
3 businesses? Like whom? And why praytell is a fast food eatery not appropriate for this zoned commerical lot along a major street / thoroughfare?
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August 5, 2011 | 3:17 PM
Panera Bread and two other local eateries. Yes, fast food joints with two drive-thrus that are open til 1 are no appropriate for 2nd avenue and stockton blvd. it would negatively affect the neighborhood. that is why there are zoning regulations.

but maybe in your free market world you see things differently. maybe i can build a rendering plant next to your house.
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edited on  August 5, 2011 | 3:40 PM
Not buying it--Panera Bread is a chain. They would have the clout and the money. Unless, of course, local busybodies like you didn't account for enough parking and drive thru service, which are a must for profitability.

As for zoning regulations, McDonald's passes already as Panera Bread does. This is simply ideological obstructionism.
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August 5, 2011 | 9:54 AM
One would think that if neighbors are so concerned about the "view from your living room" they might first want to address the aesthetical challenges of the only residential property adjacent to the proposed McDonalds.

Take a look...

http://maps.google.com/maps?q=95818+restaurants&hl=en&ll=38.551054,-121.456471&spn=0,0.000546&sll=38.559278,-121.497784&sspn=0.001267,0.002183&fll=38.551213,-121.456694&fspn=0.000426,0.000546&t=h&z=21&layer=c&cbll=38.551054,-121.456471&panoid=Bfbg3woKcChQwC-s1JXmfw&cbp=12,351.1,,0,4.77
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August 5, 2011 | 2:20 PM
BTW - It appears that the "Land Use matrix" linked in the article is only available to staff with SacPress gmail accounts.

If the McDonalds deal falls through, I was thinking that corner might be a good location for a check-cashing / pot dispensary enterprise.

If a shiny new McDonald's could only rate a measly 1.2 on this matrix, then I am sure my little enterprise (sans drive-thru) will get a much better score.
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edited on  August 5, 2011 | 3:25 PM
Don't forget the nude pole dancing club and 24 hour liquor store, Cog! :-)

Those might require separate buildings however. I lthink it is illegal to have liquor at the pole dancing places, let alone medical pot.
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August 5, 2011 | 3:19 PM
it's fairly clear that you have no idea what that space is like or what business surround it. maybe you should put down your ayn rand and go check it out before you make any more thinly vailed racist remarks.
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edited on  August 8, 2011 | 10:12 AM
Typical crybaby Commiecrat--making bogus accusations of racism. Like most pot smokers and topless club patrons aren't lily white.
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August 9, 2011 | 10:04 AM
Cogmeyer, thanks for pointing out that the link for the land use matrix wasn't working. It has been fixed so you should now be able to view it.
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August 10, 2011 | 9:43 AM
Thanks Colleen!
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August 5, 2011 | 3:49 PM
Wow - An accusation of racism and a libertarian manifesto reference economically packaged into a single sentence. Very good work Tom!

But you still need to mention "Tea Bagger" and "hillbilly" to get the full credit. And extra credit if you can somehow tie in George Bush.
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August 5, 2011 | 4:54 PM
Thank you for the notice that the "Land Use matrix" linked in the article is not working properly. We will try to fix it as soon as possible. The Sacramento Press.
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August 5, 2011 | 4:58 PM
I have an honest question: if this business is bad for this location (not saying it is), do neighbors have the right to oppose it?
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August 6, 2011 | 10:49 AM
Ben - yes they absolutely have the right (and responsibility) to speak up. Kudos to the neighborhood for going after the best development deal they can get.

But Sacramentans also have a right to question why an area that struggles to deliver its share of property tax and sales tax revenue to the city would be telling a developer of garbage strewn lots to go away.
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August 6, 2011 | 11:23 AM
Because it's not a "garbage strewn lot." The only thing I've seen there recently are bulldozers for all the building that's going on at the Med Center across Stockton Blvd.
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August 6, 2011 | 4:38 PM
You gotta admit there is some irony in that one Tom... the lot isn't garbage strewn because it is being used as parking lot for heavy equipment.
When the owner of the empty lot allowed it to be used as heavy equipment staging area, what score did that receive on the mysterious "Land Use Matrix". Higher than 1.2?
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August 5, 2011 | 6:39 PM
I'll vote with my dollar, and not give them my business. But in the absence of a real alternative, that's funded and ready to go, what can be done?
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August 5, 2011 | 9:26 PM
What can be done is for City Planning to deny the special permit for the drive through. That is an entitlement McD's is asking for with no gain to the community.
Ben, yes neighbors have the right to oppose what goes in their neighborhood, but they need to be balanced in their opposition and not have a narrow view.
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August 9, 2011 | 3:12 PM
I think that is totally reasonable.

Sometimes I think this kind of debate is unnecessarily polarized. Clearly if the question is about rezoning then there is a public aspect. However, I don't think that neighbors always get to choose the retailers near them and the question needs to be about the overall regional plan and not just the neighborhood itself.
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August 5, 2011 | 10:25 PM
Playing devil's advocate:

Let's accept that much of what McD's sells isn't the greatest, most nutritious food - but in a depressed neighborhood, where there probably isn't a Trader Joe's on every corner, McD's might also represent the cheapest source for salads without, as Michelle Obama might say, having to ride three city buses to buy lettuce.

Also, for parents struggling to afford the cost of their children's medical care across the street (for example), and perhaps with other young children in tow, it does represent a very affordable place to eat out - whether everybody else enjoys it or not.
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August 5, 2011 | 10:50 PM
I'd like to see the link to the city of sac planning document for this project. That defines clearly next steps.

This is the month for input. All interested parties - Pro & Con - should submit comment now! Comments will be accepted thru August 31. Don't be left out of the conversation. Here & There!
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edited on  August 6, 2011 | 10:33 AM
I am of several minds here. I think McDonalds has the right to build where it wants. Being close to poor neighborhood makes sense for them since it is now supported much more by a lower income
and lower educated demographic. On the other hand being across the street from the cancer center would be sadly ironic. Also I'm a supporter of progressive socialism -the larger you become the more you pay and the more you are regulated and the smaller you are the more deregulated and less taxed you are. I'm for added tax for international chains in order give local entrepreneurs a better chance. Studies prove that communities with higher percentages of local businesses are better off socially and economically. On the other hand in this economy how many local entrepreneurs have the means to build a restaurant building from scratch? It's a poor choice for a McDees but what are you going to do? Realize that some day it too will be replaced.
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edited on  August 9, 2011 | 10:13 AM
Ack. McDonald's *are* "local entrepreneur" franchises. They may have a big corporation backing them, but they are mom-and-pop shops. This also goes for other chain eateries, chain gas stations, motels, etc.
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August 7, 2011 | 6:05 AM
Nope you are wrong. You clearly do not understand what an entrepreneur is. You also probably think that a day trader is a businessman.
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edited on  August 7, 2011 | 7:03 PM
Nope, YOU are wrong. You clearly do not undestand what a FRANCHISE is.

For the record, a day trader is an investor, but not a proprietor or partner.
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August 9, 2011 | 3:18 PM
Mark, as an entrepreneur myself and as someone who knows a family that runs McDonalds I have to disagree with you. These are local small businesses and there is a very real risk for those individuals who start franchises.

That said, not every small business has the same level of risk and franchises have mush lower risk than other start-up small businesses.

Of course, all of that may be obscuring the issue - for you it seems the nuts and bolts of ownership and management are not the question, but rather how grounded a business is in the neighborhood. There is no question that franchises are meant to be copies of themselves and are not unique to any location. That is part of the concept behind the business model.
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August 10, 2011 | 11:18 AM
McDonalds scored a 1.2 out of 4 on the OPNA "Land Use Matrix" The only other commercial interest for this plot that anyone has identified was for a Panera Bread. Looking at the Land Use matrix (now linked in the article) it seems doubtful that Panera would score much higher.

Seems like the neighborhood should really focus on what I would think is the biggest issue with the proposal.... a double lane drive thru operating late at night, along with loud stereos, fights, additional traffic on 2nd Ave etc. They probably can't kill the drive thru (like the LPCA did for the original Broadway McDonalds, which was torn down shortly thereafter)... but organized opposition could probably convince McDonalds to focus it on the Stockton Blvd side of the property, include appropriate fencing etc.




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August 6, 2011 | 1:01 PM
Despite the inconvenient location to nearby residents, there are facts that attribute the lack accessibility to healthy food alternatives in low and moderate income residential areas to diabetes, high blood pressure, and the list... weigh in on the total tax/payroll benefits and the long-term health implications and the density aspect of land use. Weigh in - low income neighborhoods have issues with obesity closely related to the food source within proximity of their homes. Conversely Lots of great charity organizations are funded by these McD franchisees. 22 jobs in a low/moderate wage for youth/seniors could have life changing aspects. This debate is practically endless, but neighborhoods have the right to be heard when the planning dept is asked to move forward. Not only does Oak Park have an active group, the Building Healthy Communities project is an awesome resource for those seeking a resolution to all these and more issues. Join me at the next meeting....
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August 6, 2011 | 10:08 PM
Terre
Are you really asking us to consider that a McDonalds should be opposed for health reasons, but only when located in a low income area?

You seem to be implying that the poor should not have the free will to make their own decisions about where to eat lunch... a restriction not applicable to the affluent.

You do realize that sounds incredibly paternal and condescending? What next... a plantation owner to watch over all of the poor, for their own good?
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August 7, 2011 | 6:13 AM
Terre wasn't even close to being racial or patronizing. So I can only assume that bit of rant was coming from your old school brain. Sounds like someone needs a recess or nap time.
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August 7, 2011 | 4:20 PM
Cog: Perhaps you should have used the term "commisar" or "cadre" rather than "plantation owner", but I doubt Marky would have understood that either. I think he needs an enema.
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edited on  August 8, 2011 | 9:23 PM
Lets keep the focus on challenging each other's ideas. I think we can do a lot better than these last few comments "needs an enema" "old school brain" "needs a nap" etc.

and of course hold me to the same standard if I start going into bbbbmer mode on someone around here.
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edited on  August 8, 2011 | 9:54 AM
Uh, you better look up patronizing again. Opposing a McDonalds because of low-income obesity is just a more subtle version of blocking the restaurant door only when the chubby and the poor walk up the sidewalk. Just because someone is poor does not make them subhuman, forced to suffer a limitation of their liberties.
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August 11, 2011 | 10:07 AM
How about a Delancey Street Foundation "like" enterprise for the lot like the one they have at the base of the bay bridge in San Francisco? McDonalds is not going to improve many lives in Oak Park and a Delancey Street Will!
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August 18, 2011 | 1:19 AM
Cogmeyer- You read something in my comment during some repetitive apoplexy and call me out as patronizing? I would not attempt to mimic or steal that badge from you. Notice a fair and balanced narrative when you see it. Perhaps you'll stumble one out in the future.
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