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Downtown brewpub closes for final time

by Brandon Darnell, published on August 1, 2011 at 5:33 PM

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Brew it Up! closed for the final time Sunday, and owner Mike Costello said it underscores a concept that is too often overlooked: If you like a business, patronize it.

Sales at the brewpub took a substantial hit in late 2008, Costello said, and the restaurant – that also offered individual brewing – never recovered.

“If we stayed flat at our 2008 sales, we’d be surviving,” he said. “If you find a business you like, you’ve got to support it.”

The business announced Friday on its website that it would be closing, attributing the shutdown to the economy.

“I’m not blaming anybody,” Costello said Saturday afternoon at one of the tables near the bar as customers came in to grab their last brews and meal at the restaurant. It operated in Davis for seven years before moving to 14th and H streets in Sacramento eight years ago.

“We made good decisions, and we made some bad decisions,” he said. “Couple that with some very substantial hits in sales that came right around the time of state worker furloughs. It was impossible to catch up.”

Costello said he saw the need to close coming, and added, “The decision to close was made for me earlier this week,” declining to go into detail.

For the 55-60 employees who worked for the company, the news came as a surprise.

“It’s not something I expected,” said Head Brewer Raul Munoz, 34. “Most employees don’t pay attention to the behind-the-scenes stuff. We just look out here (in the restaurant), and we’re busy.”

Munoz said the workers will now probably just go their separate ways.

“It’s a state of surrealness,” he said. “I’ve got a cloudy head. It was a really great job, and I was well-compensated. I don’t know if I’ll find anything better.”

Munoz, who worked at Brew it Up! for six years, said the customer reaction was mixed, with longtime customers coming in for the last time seeming depressed, while others – who bought a recent Groupon for brewing their own beer – were upset to find out the the business would not honor the coupon.

“We’re catching a lot of flak,” Costello said. “They’re upset, and rightly so.”

He added that the only reason he kept the restaurant open through the weekend was in an effort to make payroll.

“That was my pledge to the crew,” he said. “Every single employee showed up. Not a single one bailed out.”

He added that several of his serving staff – which receives tips – approached him and asked that the kitchen staff – which does not receive tips – be given first priority when it came to paying wages.

Kristen Weingart, a 23-year-old bartender, said the final three days the business was open allowed her to say goodbye to her coworkers as well as the regular customers she has gotten to know over the past three and a half years.

“So much of this job is a part of me,” she said. “Mike was a great boss. He was really kind, and he may have lost his business, but he gained a family. I’m going to miss that.”

Weingart said she knew the business wasn’t doing very well, but she was still surprised when the announcement came Friday morning.

Customers leaving Brew it Up! Saturday said they were sad to see the business go.

“I used to come down here a lot,” said Sheri Adam, 48. “I started working farther away and didn’t make it in as much. I’m really going to miss their sandwiches and beer, and the people are really nice.”

Ron Liles, a 65-year-old Woodland resident, said he came down one last time to meet his son for lunch.

“This is just this silly economy we’re in,” he said. “Storefronts everywhere are closed up.”

He said he will miss the atmosphere and the people the most, and he enjoyed brewing his own beer with his son in the past.

Costello said he doesn’t have any immediate plans to open another business at the moment, but it’s not something he is ruling out.

If he does go into business again, he said he will work in a partnership with others.

“There are a lot of things about the concept that work,” he said. “There are some things I would change, and I’m just sad to see it didn’t work out.”

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

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August 1, 2011 | 5:51 PM
Here's to you, Skydiver barley wine, Tzar's Tar, and all the Brew It Up folks....thanks for the memories! Serious bummer!
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August 1, 2011 | 10:06 PM
I am sad to see Brew It Up close - I used to go there very often.

However, and I say this as respectively as possibly, as much as it is important to support local business, local business must always strive to provide an outstanding experience and product to their customers.

Me and my friends stopped going to Brew It Up a little over two years ago. Why? The service was awful. It felt like they were doing us a favor waiting on us. It wasn't just once, it wasn't twice, not even three times... it was several times. We are far, far from being demanding - several of us even have been servers.

We used to go to trivia nights, but those quickly went downhill. We are far, far from being demanding - several of us even have been servers.

Again, I say this as sensitively as possible. I am sad that a business is closing. I am sad people are losing jobs. I hope everyone recovers quickly.

Local restaurants - I can't stress it enough: the service your staff provides (or doesn't provide) is such an important component of your business. Never stop trying to get better and provide a better experience!


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August 2, 2011 | 7:43 AM
Larry, your comments reflect my exact thoughts as I read the article. It is definitely awful to see so many lose work, to have more empty restaurant space in downtown. That being said, my friends and I stopped going there as well.
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August 2, 2011 | 9:11 AM
Well put Larry. It's a shame to see, I live 2 blocks away, and frequented the place. I even brewed my own Double IPA a few times. But you make a good point about the service. It always felt, apart from the brewing experience, that I was in a chain restaurant, like a BJs or Gordon Biersch each time I ate there.

I hope to see Mike get involved in something again soon. Brew It Up had a unique concept that will leave a void in Downtown nightlife for sure.
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August 2, 2011 | 9:26 AM
Great reminder that with free enterprise, private businesses must earn their customers money every day.
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August 2, 2011 | 11:34 AM
We brewed our own beer as a company twice. Bummer.
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August 2, 2011 | 5:25 PM
Thanks Brew It Up! http://northcalbeerblog.blogspot.com/2011/08/thank-you-brew-it-up.html
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August 2, 2011 | 11:04 PM
Lived in Sacramento all my life, never seen so many establishments close, never!!
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August 3, 2011 | 8:10 AM
I'm so saddened to hear this news. Never experienced bad service here, and they had some of my favorite beers in town. Having it literally at my parking garage was a huge plus. This establishment will be missed.
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September 2, 2011 | 11:38 AM
This is what I got for the $$$ that I spent on gift certificates! A nice apology for wasting my money. I am only sorry that this business used poor ethics and basically took money for services that could not be provided. By the way my gift certificates were mailed to me with less than a month to use them.


We experienced a sudden, unplanned & unexpected series of events the last week of July that lead to shutting down on 8/1. None of this was expected or planned so when you purchased the certificates everybody was working with the best of intentions, in good faith. Due to the shutdown on 8/1 we have been unable to serve any guests in any capacity. The business/corporation has zero financial resources currently.

I'm very sorry. Far too many customers did not get to visit Brew It Up! or use their certificates.

Regrettfully,
Mike Costello
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September 23, 2011 | 5:48 PM
Wow, not even a partial refund?

Similar experience as me with Borders bookstore. I purchased a 1yr membership, and few months later they close all their stores. I still had about 8 months left on the membership, and they were unwilling to prorate.
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edited on  September 23, 2011 | 5:08 PM
I drive pass their place everyday on my way home, so seeing it empty is sad. The place was so nice. Hope another business can take over soon.
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