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Two Sacramento families with downtown businesses will take over the space in the Firestone Building that houses California Pizza Kitchen. The restaurant, which opened in May 2009, will close this month, making way for the Firestone Public House in about six months.

The de Vere Whites, who own de Vere’s Irish Pub, and the Wong family, which owns Ma Jong’s, The Park Ultralounge, The Mix and Cafeteria 15L, are still working out the details of what the approximately 5,700-square-foot space at 1132 16th St. will hold, according to Henry de Vere White.

“The best way to say it is that a sports bar will probably be one aspect of it, and through the buildout, it is going to develop,” he said. “The Wong family has always done new and vibrant ideas.”

De Vere White said the details have yet to be worked out, and upcoming meetings will help hash it out. A sports bar will be one aspect of it, but it will likely be a place where people who aren’t avid sports fans can go for a conversation and a drink as well.

He said he does not think having another bar-centric business on the corner of 16th and L streets next door to his family’s pub will hurt his business.

“I think people who want to go to an Irish pub are going to go to an Irish pub for the experience,” he said. “I really think that (Firestone Public House) will be different enough, and it’ll complement the corner.”

Mason Wong of the Wong family was unavailable for comment.

Ken Fahn, one of the co-developers of the Firestone building where de Vere’s Irish Pub and the new business will be housed, said business never quite worked out for California Pizza Kitchen at that spot.

“We thought (California Pizza Kitchen) would be a nice addition to the downtown, and they have a strong kids’ menu and all that,” he said.

But over the past two years, the crowds never really materialized for the chain pizza restaurant, which also has a location at Arden Fair and opened a new space in Roseville last year.

“We’re going to assume that the Midtown and downtown crowd doesn’t go for chain restaurants,” Fahn said. “Local operators have a better handle on the idiosyncrasies of the market. They understand Sacramento better.”

He added that opening at the start of government furloughs also undoubtedly affected the level of business.

Mark Cordano, the other co-developer working with the Wurster family, which has owned the building since the 1940s, said he originally expected California Pizza Kitchen to be successful.

“We thought we’d get more kids downtown, but the families we expected to come from Land Park and East Sac tend to stay in their neighborhoods,” Cordano said.

He added that numerous other pizza restaurants opened as well, including Chicago Fire, Pizza Rock and Hot Italian, along with established pizza restaurants such as Paesanos, which presented a lot of competition.

Representatives from California Pizza Kitchen did not return calls Friday or Monday.

Fahn said he expects the new business to do well, adding that the other tenants in the building, including Mediterranean restaurant Petra Greek and Japanese steakhouse Sapporo Grill, are doing well.

“I think everybody that’s involved in this project are true Sacramentans,” Fahn said. “They have roots here. From a landlord’s perspective, we believe in operators who put their soul into the business.”

De Vere White said that “keeping it local” is going to be one of the keys for success.

“I think we’re going to put our own unique stance on it and create something everyone will really enjoy,” he said. “The overall sentiment is that we’re all just really excited to work together on this.”

Brandon Darnell is a staff reporter for The Sacramento Press. Follow him on Twitter @Brandon_Darnell.

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July 12, 2011 | 8:52 AM
A sports bar? Really?
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July 12, 2011 | 9:41 AM
My sediment exactly. Mr. Fahn's false affinity for local businesses is reprehensible. I believe this is the same crew of suits (excepting DeVere who has created a great establishment that actually makes sense and fits in very well) that shut down the 15th and L corner that featured Beers Books, Esoteric Records and Capital Garage. I guess those local businesses did not put their "soul into their business" and Wong and Fahn thought it best to uproot them despite the financial strain and interruption of business all in the name of their own profit. Real sweethearts. The thought of these clowns (who actually believed that CPK would be an invigorating addition to the area) determining what downtown needs is enough to turn your stomach.
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July 12, 2011 | 11:37 AM
So Beers and Capital Garage are out of business now? I must have missed that as I see them both flourishing in new locations.
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July 12, 2011 | 1:49 PM
Looks can be deceiving Mr. Sarcasm. Just because a business remains open does not necessarily imply it is" flourishing". That is not the point however, nor is whether these businesses are flourishing. The problem here is that Fahn and his cronies profess to supporting local businesses (mainly their own) but developed (destroyed) a corner that already had three really well established ones all for their own gain. That corner served as a destination for hanging out, live music, books, records etc. all of which worked together very well. Sounds like something that might be proposed to revive downtown now doesn't it? Now they are all split up and can no longer support each other in that fashion and instead were replaced with a failed lunch area and a cruddy lounge they could have built anywhere. Unless a sports bar is your idea of perfection which very well may be the case, you cannot deny that was a very local corner and therefore an integral part of local life.
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July 12, 2011 | 4:23 PM
And Esoteric Records decided not to re-open downtown so now they just have the one store on El Camino. I applaud Beers for making it work at their new location but they get nowhere near the amount of foot traffic that they used to. I think it's a fair point that the Beers/Esoteric/Capitol Garage complex that was forced out sounds an awful lot like something the city would now propose to revitalize things.

There were sure some questionable decisions made when Sac had luxury fever.
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July 12, 2011 | 7:08 PM
Fair enough. But really it sounds like you are imposing your tastes of what is good and bad. Intellectual hangout = good. Nighclub = bad.

I did enjoy the area before and after. I don't think its a cruddy lounge. Last weekend they were at capacity. The Korean tacos - I've had them for lunch and it was quick and tasty.

While sports bars are not my idea of perfection, it is A. better than a national chain and B. Not in my nature to put down watching sports with friends as somehow lesser than other leisure activities.

But most importantly, Mr. Fawn seems to have kept foot traffic up in the area working with primarily local owners building things that have been very successful and popular at that corner for many years now.
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edited on  July 13, 2011 | 11:01 AM
I find it strange that you're basically giving the thumbs up to forcing good businesses out of their locations. These were 3 businesses that seemed to mutually benefit by all being next to one another. How do you feel about what happened on K Street with Joe Sun, Records on K, Morelia's tacos etc? Talk about a shortsighted, foolish move.

It's not remotely the same thing as a new business replacing a failed business. I don't expect new businesses to always be something I'm personally excited about. But I do have a problem with good businesses being forced out for no good reason. It's not really a matter of personal taste - it's just shady.

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July 14, 2011 | 12:35 AM
I run a small business and I lease a space. If for some reason the landlord does not wish to renew, so be it.

In fact the space we occupy was meant to be a large restaurant, which might happen someday.

We love our space, but in business things do change. We can still make the best of it, and if the developer is able to bring in more local businesses and hundreds of people a night to the corner spurring on even more businesses in the area, then good on him or her.

So, no, I do not wag my finger at local business people and developers having complex market driven relationships in this town like many other towns. I say that as a participator in such a relationship and as a resident.
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July 15, 2011 | 10:10 AM
Yes I'm "wagging my finger" or some other such phrase that's subtley intended to make me seem old fashoined or stuffy. Fact of the matter is that Mason's closed down, Cafeteria 15L opened to pretty much nobody's enthusiam (willing to bet that closes in the next few years), Mason's sidewalk sandwich window opened & closed - so I can't really buy that it was a dazzling, visionary move.

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July 12, 2011 | 9:53 AM
Besides MVPs, which is all the way at 21st & L and way small, there's no true sport bar and grills in the Downtown Area. This place is going to be packed for sure. CPK was kind of a downer on that block.

Also, I'll pick local businesses started with private capital over city funded ventures with out-of-towners any day.
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July 12, 2011 | 10:36 AM
Sports bars have to be the dullest, most unimaginative business concept going. 15 televisions all showing espn with the sound off , bud light and popper specials and crap ass music . Maybe some 49er, kings and raider posters to really seal the deal. This is a great space to do something exciting in, what a waste.
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July 12, 2011 | 10:39 AM
Assuming we're being honest and defining "sports bar" as "place that has NFL Sunday Ticket," I have to agree that the need for a true sports bar is there in Midtown. R15 and MVP's are probably the closest we have; Hangar 17 was a loss as well. Let's hope they make good use of the space. Shouldn't be long before that block is virtually wall-to-wall nightlife
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July 12, 2011 | 11:32 AM
I am happy that if we have to lose a business that in it's place we are getting a local owned and operated one.

Whatever the final concept is, I am happy to see business development happening.

Here's another thought, how about a Pangea in midtown?
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July 12, 2011 | 11:54 AM
I'd love to see a Pangea in mid town....And I love to see locals replacing a chain.

I guess I also have to back track a little on my previous comment too, and agree with Aaron. We have no true sports bar in down town/mid town...I hope the De Veres and the Wong family can deliver an exciting new twist to the sports bar concept.
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July 12, 2011 | 1:13 PM
Guys, Pangea is fine where it is.

Give Curtis Park some love.
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edited on  July 12, 2011 | 11:40 AM
Getting really tired of hearing these fake reasons for businesses closing. Sometimes a business just sucks & therefore closes. Furloughs and East Sac/Land Park residents not venturing out of their neighborhoods is not why CPK is closing. It was a dumb tenant for that spot - period.
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edited on  July 12, 2011 | 9:03 PM
I live and work in midtown. CPK just wasn't the right tenant for that space. A new sports bar or whatever the Deveres and Wong group put together will be a big improvement. This is one of the strongest corners in all of Sacramento and will do well with the right product. Personally I think a decent sports bar is needed in midtown and will do well.
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July 12, 2011 | 11:48 PM
I could almost care less what goes in there but I will never go into a sports bar and I eat out a lot.
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July 13, 2011 | 1:30 PM
I loved having CPK so close...and used their curbside frequently. It was great and I will miss them. I think a sportsbar is a great idea and I am not a sports enthusiast. However, I have children who would love to go hang out, watch some games and have a great time. There isn't anything midtown that offers that kind of venue. I applaud the development of that corner into something more "neighborly".
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