Tonight, the Downtown Sacramento Partnership (DSP) is adding a new twist to the Friday Night Concerts in the Park. Concertgoers can now compete for prizes in a series of challenges and receive special Concert Deals at local businesses on their mobile phones via the SCVNGR app.

Participants start by downloading the free SCVNGR app for iPhone or Android. To play, look for the “Friday Night Concerts” trek and complete a series of quick concert-themed challenges to earn points. Challenges consist of snapping pictures, answering trivia questions, and social check-ins by bumping phones with friends. Challenges will rotate each week throughout the concert series giving players more chances to win.

Downtown businesses are also offering special Concert Deals for event goers with concert wristbands every Friday night via SCVNGR. Participating businesses include 4th Street Grille, Ambrosia Café, Blue Prynt, Dive Bar, Marilyn's on K, Pyramid, and Torch Club.

“It’s our 20th season this year and while we’re sticking to our roots of live local music, SVNGR is a great new addition to the Concerts. It’s a fun platform that will allow people to interact, compete with each other, and win prizes from local businesses,” said Michael Ault, DSP Executive Director. “It’s all the fun of an old-school scavenger hunt with the bells and whistles of Facebook and Foursquare.”