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Last week it was Oprah. Today it was CNN. And on Monday morning, NBC's "Today" show will focus on Sacramento's growing homeless population.
NBC crews will be in Sacramento on Saturday and Sunday to do their special report. They plan to interview officials from Loaves & Fishes, several other nonprofits, and city officials, including Mayor Kevin Johnson.
Sacramento has become the focus of a mini-media frenzy because of a sharp rise in its homelessness population. The jump in home foreclosures has left hundreds of families (yes, children too) without homes. The sudden jump in homelessness has overwhelmed nonprofit providers and resulted in a virtual "tent city" along the American River. Last week, a homeless man was killed when he was hit by a Union Pacific train; most of the encampments are on UP's land.
Hopefully all of this media attention will challenge the city's (and region's) leaders -- as well as the business and faith communities -- to design both short- and long-term approaches to delivering services who the homeless.
The "Today" show segment on Sacramento is slated to air on Monday morning.