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If you live anywhere near the Roseville area then you know that not only this town, but this entire region shuts down around 7 o'clock. For year's your evening "hang out" choices consisted of A) Denny's, B) Mel's, C) the random bar or D) your own living room. Residents of this area seem to be forever relegated to driving all the way Downtown Sac for some type of nightlife that isn't the above mentioned choices. That is, until now.
Recently, a ragtag group of people under the leadership of Hector Marquez (A local filmmaker native to Roseville) have decided to start screening classic films in Roseville's iconic Tower Theater (not to be confused with Downtown Sacramento's Tower Theater). They call it Mystic Cinema. "Our goal is not to create yet another place where movies are shown in this area," said Marquez. "We have plenty of those. Rather, we want to give culture and community a place to form and grow. We live here and work here and know how boring it gets at night. We wanted to make a place that we would want to hang out at ourselves. We love old movies and we love the old style of the Downtown Vernon strip so we decided to start there."
And start they did with a big party and one of Hollywoods most venerated films. The screening of the indomitable "Casablanca was a tremendous success!" Marquez said. "More than half of the attendees dressed up in 1940's cocktail party garb. We had authentic Moroccan food catered that night by Jaye's Catering, a red carpet and even a period fashion show put on by Image Provocateur and The Boho Boutique. We're not just interested in making a name for ourselves, we want everyone to benefit from this, local businesses and patrons alike."
It has been that kind of inclusive attitude which has, in two short months, brought a number of diverse and unique businesses together to build something that has, as of yet, not been seen in this area. From the NCCSA (a national non-profit which works to protect children from violent crimes and abuse), to the Sac City Roller's (our very own local Roller Derby league), to various local businesses large and small, they all seem to be catching the fever.
If your a business owner, "we're not interested in simply selling you a slide, cashing your check and calling it a day. We want partners who have a greater vision for what this downtown area could and honestly should be." Said Marquez. For example, a local print shop, Copy Depot has come on board to help with print materials. Edwins, a local coffee shop, has come out and provided gourmet french press coffee to patrons during the shows. The Sac City Roller's have sent out a bunch of their girls to the shows and not only added to the vibe but also gave away some free tickets to their upcoming bouts. Local restaurants like MCYG Elite Celebrations and the soon to open Italian Restaurant "The Place" have also gotten on board by selling meals at the theater before and during the shows. Even local pubs like the Owel Club have gotten on board by hosting after parties for a number of the shows.
"It's so much more than just movies on the big screen" said Marquez. Every show starts off with a personal introduction to the movie by an MC for the evening. The MC then hands out random prizes from the various business partners to people in the audience. "My favorite prize to award is for the person who is best dressed for that evenings event. We really get a kick out of having the audience cheer for the individual they want to win."
Currently Mystic Cinema is open two days a month and screens four movies. One of those days consists of a 2pm matinee show, a 7pm show that is geared towards families, and a 10pm show for the late night crowds. They also have a midnight show on an entirely different day that caters to the local insomniac crowd.
Upcoming Movie Dates and Times are as such:
-2pm: Ben-Hur ($5)
-7pm: Willy Wonka and the Chocolate Factory ($7)
-10pm: Ben-Hur ($7)
-Midnight: Blazing Saddles ($8)