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Pinkberry held its grand opening Thursday in Sacramento.
The pink-carpet event was held in front of the yogurt store in the Howe ‘Bout Arden shopping center. Guests were treated like A-listers, with an open bar, photo booth, DJ, cups of yogurt and a table of toppings. The party had a pink and bubbly theme, from the lights to the drinks to the students from the Paul Mitchell cosmetology school applying sparkly eye makeup.
Midtown resident Jacqueline Wong-Hernandez, who was trying Pinkberry for the first time, said she was impressed by the event. “I live in Midtown and there are a couple yogurt places in between there and here, but this definitely is a great event promoting a tasty product.”
Pinkberry is known for its signature flavor, described as lemony and tangy, and fresh fruit toppings. The company began in 2005 in West Hollywood, where it became a favorite of locals and stars alike. Flavors include pomegranate, chocolate, mango, coconut and green tea.
Tariq Munir, who owns the franchise, is familiar with the restaurant scene because of his other ventures, 20 IHOPs and two Johnny Rockets. He recalled eating his first Pinkberry in Los Angeles, saying he knew by the line outside that it would be successful. Munir said he's happy to bring this “special experience" to Sacramento.
Ron Graves, chief executive officer and director of Pinkberry's board, has more than 20 years of experience in start-up operations and marketing. He said he's confident that the chain will succeed in Sacramento: “Pinkberry is all about the experience, high quality products, great design and terrific employees.”
The Sacramento store is the 82nd Pinkberry. Five more locations in the area are expected within the year, Graves said. “We think the word is going to spread pretty fast.”