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Sacramento: City of Saloons

by William Burg, published on December 12, 2008 at 2:54 PM

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Talking to people who grew up in Sacramento in the 1930s-1950s exposed me to an aspect of Sacramento that I never expected. Despite its reputation as a place without much nightlife, Sacramento has a long history as a town that stayed open late, played as hard as it worked, and was seldom short of musical entertainment. At some point Sacramento got a reputation for being stodgy and unexciting, and most of us who grew up here assumed that was the case, but the historical evidence simply doesn’t back that up.

The best description of Sacramento night life in its early days comes from Mark Twain:

Territorial Enterprise, February 1866
LETTER FROM SACRAMENTO [dated February 25, 1866]
”I arrived in the City of Saloons this morning at 3 o'clock, in company with several other disreputable characters, on board the good steamer Antelope, Captain Poole, commander. I know I am departing from usage in calling Sacramento the City of Saloons instead of the City of the Plains, but I have my justification -- I have not found any plains, here, yet, but I have been in most of the saloons, and there are a good many of them. You can shut your eyes and march into the first door you come to and call for a drink, and the chances are that you will get it. And in a good many instances, after you have assuaged your thirst, you can lay down a twenty and remark that you "copper the ace," and you will find that facilities for coppering the ace are right there in the back room. In addition to the saloons, there are quite a number of mercantile houses and private dwellings. They have already got one capitol here, and will have another when they get it done. They will have fine dedicatory ceremonies when they get it done, but you will have time to prepare for that -- you needn't rush down here right away by express. You can come as slow freight and arrive in time to get a good seat”. –Mark Twain

While working on my Southside Park book, I spoke with Billie Kanelos of Old Ironsides. She described one of her favorite pastimes as a teenager, walking downtown to the Dairy Maid, an ice cream parlor, for banana splits. But this wasn't an activity that she did right after school, then home in time for dinner at 6 or 7 PM, but rather at about 11:00 PM after seeing a movie on K Street. The Dairy Maid, like a lot of other Sacramento eateries, was open until midnight or later, and occupied by people of all ages.

It wasn't the only place, either; K Street and J Street had dance halls, theaters, nightclubs and restaurants that were open well into the evening, some all night. Some of the most popular were the Trianon Ballroom above the Fox Senator Theater on K Street (one of about a dozen downtown movie theaters), and nightclubs like the Mo-Mo, Congo and Zanzibar Club along M Street. Many restaurants were open late or all night, with fare ranging from Italian dinners to Chinese food to waffles.

Sacramento had many breweries, the biggest of which was the Buffalo Brewery on 21st and P, and several wineries, including the California Winery just across R Street from Buffalo Brewery. Hop fields were plentiful around Sacramento, to meet the breweries’ demand. While much of the beer was exported (Los Angeles was a huge consumer of Buffalo Brewery’s beer) a plentiful amount was for local consumption. One of downtown Sacramento’s best known Victorian era buildings, the Ruhstaller Building on 9th and J, was the taproom for Captain Frank Ruhstaller’s brewery on 12th and H, the Capital City Brewery. Buffalo Brewery’s taproom, the Buffalo Club, stood on 19th and S Street until being demolished a few years ago.

Prohibition, the nationwide ban on alcohol in the United States from 1920 to 1933, slowed down the official production of alcohol, and closed many breweries and wineries, but even then, Sacramento was notorious as a “wet” town, with many speakeasies downtown and in the outlying farm communities. At one point, officers of nearby military bases forbade their soldiers entry into Sacramento, due to Sacramento’s reputation as an easy place to get a drink. When Prohibition ended in 1933, legendary tavern Old Ironsides received Sacramento’s first official liquor license after Prohibition. It should be noted, though, that by the time Old Ironsides opened its doors, there were already other bars operating that had not yet bothered with the formality of obtaining a liquor license.

Others I met during my research for the book talked about the K Street cruise, Sacramento’s original cruise. Although in the 1950s and 1960s downtown Sacramento was changing, largely due to the explosive expansion into the suburbs and redevelopment pressures, there was still plenty to do downtown.

Redevelopment had a profound effect on downtown Sacramento, including both its nightlife and its population. The Capitol Mall project destroyed most of the residential neighborhood along M Street, including the aforementioned Mo-Mo, Congo and Zanzibar clubs, while Interstate 5 destroyed whole downtown blocks. One objective of downtown redevelopment was to reduce the population of the central city from its 1950s level of about 32 residential units per acre to a more suburb-like 8 residential units per acre. To accomplish this, 75% of downtown’s population had to be removed. Many of the remaining 25% could not afford the limited number of garden apartments that replaced earlier multi-story apartment buildings, rooming houses, and other residential buildings, resulting in an almost complete shift in the neighborhood’s population.

By the end of the redevelopment era, Sacramento’s downtown was almost depopulated, except for the several thousand residents of the old waterfront residential hotels. These hotels were closed, and either demolished or converted into non-residential structures as part of Old Sacramento. Because redevelopment-era case workers did not consider single individuals to be residents, working only with families, they were ineligible for relocation assistance or alternate housing. So they moved from their old homes into other hotels along K Street, some of which are still used as residential hotels.

One unintended effect of this depopulation was the elimination of most of the customers that came downtown, either on foot or by streetcar, to eat, drink and be entertained. Remaining businesses suffered because their customers now lived much farther away. Sacramento’s middle class had moved to the suburbs, and car-centric places like shopping centers, suburban movie theaters and drive-ins, and new indoor malls were more convenient than driving downtown to shop on K Street. Parking was limited, the streetcars were gone, and walking was no longer practical. Before long, downtown Sacramento had changed dramatically. Without customers with money to spend, the handful of remaining businesses had little reason to stay open late, or to stay open at all. New businesses focused their attention on the remaining market, mostly office workers who left at night. It was this era that gave Sacramento its reputation as a place that rolled up its sidewalks at 5:00 PM.
 

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Zen
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December 12, 2008 | 3:26 PM
Great article. I don't know if all of the dance halls, theaters, and all age businesses would have survived even if the big projects like if the I-5, or the M Street Demo would not have happened. Cultural and economic changes would have made it tough. These projects sure did result in the dull downtown it has been for the past 3 to 4 decades and handicapped it from succeeding as livable and entertaining section of the Central City going forward.
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December 12, 2008 | 3:34 PM
Interstate 5 and urban renewal were the physical manifestations of those cultural and economic changes. I don't necessarily think that all of those businesses would have survived to the present day: businesses close, new ones open. But the neighborhoods didn't disappear through some natural process, they were deliberately done away with, not by "market forces" but by decisions made by Sacramento's political and business leaders, often very much at odds with the wishes of city residents.
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December 12, 2008 | 4:00 PM
I have waiting and hoping you would write this article. For those of you who do not know, William Burg is an amazingly talented individual and has a extensive knowledge of Sacramento.
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December 12, 2008 | 5:06 PM
I just got chills. That is an amazing story.

I saw a PBS show about the "boat section" of I5 and it mentioned that an entire neighborhood, The West End, was destroyed. And that the destruction was purposeful. It was poorer and had lots of bars and saloons and such.

It is just amazing to me that the story of how downtown Sacramento grew us is never really taught, talked about, or written about much.

Thank you for your research and your words.
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December 13, 2008 | 2:06 PM
Great historical perspective, Bill. Downtown was not the only area that suffered from freeway and redevelopment demolition and unhealthy reconstruction.

I moved here in 1976. Midtown, defined as east of 16th to Alhambra bordered by the river and WX Freeway, was also a victim. Starting first with G to C, the city-- city manager, council and mayors-- in their collective shortsighted and unimaginative "wisdom" decided all residential neighborhoods were "throw away" in their belief that no one wanted to live here.

Huge historic houses, the quality of construction in materials and workmanship that will never be equalled again, were chopped up into rooming houses, halfway houses, social service agencies and small offices with eventual tear-down plans to build rows of cheap three story low income housing.

Two way streets were converted to one way to speed commuter in and OUT of downtown and midtown--not keep any one IN the central city for dining and play.

Against all odds resident preservationists and one lone councilman, the late John Roberts, championed saving these houses. Their goal was to restore central city neighborhoods. They fought for over two decades but gradually won small victories at a time to build what you see midtown is today.

Long time residents can never forget those struggles to which they devoted years of their lives. It is those indelible memories that cause those same old timers (and enlightened newcomers) to fight today against non-resident current city management and non-resident developers' short sighted and unimaginative plans which now pose a threat to different kind of destruction.

Take note, young folks--if you love living in the central city, join the battle. To paraphrase a time proven advice, "those who ignore history are doomed to repeat it."
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December 14, 2008 | 9:48 AM
Good point, Dale. One of the documents I read (it's at the Sac State library) outlined a plan to convert the entire central city grid into "superblocks" like Capitol Towers, essentially leveling everything and replacing them with low-density mid-rise garden apartments. Fortunately, money ran out before the entire central city was leveled.
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Dan
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December 15, 2008 | 6:45 AM
"You can shut your eyes and march into the first door you come to and call for a drink, and the chances are that you will get it." - Twain

Ha ha
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December 17, 2008 | 9:02 AM
Interesting article. It services as a great history lesson for those who dont know. When does the book come out?
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December 17, 2008 | 6:44 PM
I wonder if they had "Saloon Crawls", or "Sacramento Saloon Connoisseurs Club", or "Street Car Pub Crawls" back then. That would be schweet. hehe
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December 18, 2008 | 9:59 AM
pyerse: I covered a lot of saloon territory in the Southside Park book, including places like the Red Front, Viera's, Old Ironsides and more. A full book on Sacramento's saloons would be interesting, and probably require a lot of research....*burp*

I do hope that a friend of mine, Ed Carroll, writes a book on Sacramento's brewery history, as he is an expert on the subject!

Steve: So far as I can tell, yes they did. Having a streetcar to take you from one neighborhood watering hole to the next was as convenient a century ago as it is now, and streetcar corridors tended to be where the bars were located. Social drinking clubs were very common, and many turned into long-lived neighborhood institutions.
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January 4, 2009 | 4:21 PM
I just realized who you are,I have seen some of your books. Very cool!! Sacramento really does have a great history,there something for everyone.Sometimes we have to look just below the surface to find it!!
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January 8, 2009 | 11:46 PM
Just found you when doing a search as I am opening a old west style saloon in old Sacramento. It is amazing to me how the history of the bars go back. When I started my project I never new that Old Sacramento was a seedy area with tons of saloons / bars. It's www.TheRiverCitySaloon.com by the way.
Cheers
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edited on  January 12, 2009 | 10:05 AM
Sean: Sounds like a great place, I am eager to see what it looks like once you open! If you are researching about Sacramento saloon history, maybe we could meet sometime and talk about it.

I also noticed you had an article on the Li'l Bunnies on your site. Talk about some wild Sacramento history!
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NVC
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January 13, 2009 | 5:09 PM
The bar scean in Sac was hot in the 70's. There were neighborhood bars that served free food. Rosies on 12th & I had a free spaghetti dinner every Friday, Little Joes in South Sac had free chili or soup every night. The Picaddily on Folsom Blvd had a cold cut buffet on Sundays during football games. All free. The Village Club on 20tt & O had free stale pretzels. The Stardust on Freeport Blvd in the 60's had a great little Italian deli next store where you could get everything from ravioli pasta to huge Italian NY style hoagies. Then there were great neighborhood joints like Rainey's, The Round Corner, Original Shakey's Pizza, The TNT Club, and out on Stockton Blvd The Barrell Club and Boston's. You could dance until early morning hours at the Trophy Room or Tropicana. Todays bars, clubs have little chracter.
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February 17, 2009 | 11:47 AM
Thanks for the quality article reminding us of our history, especially from the "City of Saloons" perspective. I've tired of the usual Gold Rush history I was taught in grade school and look forward to more about the City of the Plains.
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