Pliny the Younger: Another 5 ounces, please [Photos]

Pliny the Younger, Russian River Brewing Company’s 10.25 percent ABV triple IPA, was featured on another local tap Thursday afternoon. One of the coveted 5-gallon kegs was tapped at Burgers & Brew in Davis on Thursday afternoon. Lines began forming around noon, although at 2 p.m. there were just around 70 people. Burgers & Brew had given Pliny enthusiasts plenty of time to prepare – they had posted the release date and time already on Monday on their Facebook page – so there was plenty of talk of rearranging work schedules. It might come as a surprise, but beer lovers can be quite organized and resourceful when it comes to limited-release brews.

Around 4 p.m. it seemed that the keg was running dry, and those still in line began to meander off sadly. All in all, the situation wasn’t bad, even a few that came as late as 3 p.m. got a taste. The last 5-ounce pour was given to the three people still standing hopefully in line. The pour was shared happily.

Each customer got one 5-ounce pour for $2 – enough to taste, but nothing more. Burgers & Brew was also pouring Pliny the Elder, Firestone Walker Double Double Barrel Aged and Black Butte XXIV, as well as numerous other great beers, so at least thirsty patrons had something to turn to once the Younger was gone.

The things many will do for a taste of Pliny the Younger

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February 28, 2013 | 10:25 PM

I like Pliny as much as the next guy, but this is getting a bit ridiculous. It’s become more of a litmus test than a drink these days. Waiting 2 hours for a 5 oz pour? Did anybody know that Dogfish head had a special release just yesterday? I had the whole place to myself…

February 28, 2013 | 10:36 PM

I believe we are seeing the true effects of supply and demand. There are still a lot of first-timers out there, I guess. Most people in line today hadn’t tried it, but were lured by a previous taste of Pliny the Elder. It will be interesting to see what the PtY scene will be like next year. Could it continue to get more fanatic as the craft beer scene grows?

Dogfish Head is a true gem as well. Palo Santo!

Article Author
March 1, 2013 | 8:34 AM

If this shows the level of appreciation we’ve developed for excellent craft beer, then I’m all for folks waiting. But for the most part, I’m with Joel–there are too many amazing beers out there for me to want to wait for much of anything. The only limiting factors are my liver and my wallet.

March 1, 2013 | 1:22 PM

Why don’t they just make more?

March 2, 2013 | 7:41 AM

Because then it wouldn’t be what it is

March 3, 2013 | 11:08 AM

Don’t be ridiculous. The beer would still be the same. Creating a fake shortage of something doesn’t make it a better product. I have no opinion of the beer itself because I’ve never tried it and, unless they make enough of it that people don’t have to wait hours for a precious little taste, I never will.

March 1, 2013 | 2:57 PM

I’ve had this beer and it does taste great, but not standing-in-line-for-hours-on-end great.

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