Those of us Midtowners, used to trekking all the way to the Sunday farmers’ market beneath the freeway, will soon have a more convenient location to pick up fresh produce.
Announced Thursday via the Facebook page, the news of a Midtown farmers’ market spread quickly through the social media world. And the people behind the movement – at the Midtown Business Association – couldn’t be more pleased.
"Sometimes with things like this you have to rip off the band aid to get it started," said MBA Executive Director Elizabeth Studebaker. The foundation of the market is strong enough as far as its design, support from neighbors and businesses, and having a secure location, to spread the word, she said. "We thought, let’s just rip off the band aid and make an announcement – and we’re definitely feeling a lot of love today on Facebook."
To run Saturdays, from April through October, the market will be held in the parking lot next to the Sacramento Native American Health Center, on J Street between 20th and 21st streets. While there are still many details left to be ironed out, Studebaker is thrilled to help bring healthy, local produce options to Midtown.
When she started her job at the MBA in January 2012, Studebaker was surprised to learn there wasn’t farmer’s market in the heart of Midtown. While there are markets scattered throughout the city during the week, and the big market beneath the freeway on Sunday, Midtown was somehow missing out on the food fun.
"From my perspective as director, it’s really healthy in any district and community," she said. "It’s one of the most positive, healthy community gathering spaces, that helps people feel like it’s a neighborhood."
Studebaker was active in helping open a farmers market in San Diego prior to moving to Sacramento, and "found it was an incredible benefit to the community there."
While the excitement is certainly tangible – and for good reason – some of those details to get the market fully operational include hiring a market manager, and getting vendors on board.
The Midtown market will be open from 9 a.m. to 1 p.m.
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