IADT Imagine Showcase fitting

Sacramento’s International Academy of Design and Technology (IADT) will present their fifth annual Imagine Showcase “Design Expo 2012” on Friday June 22 at the Hilton Arden West Hotel.

A model casting call, coordinated by Magnum Opus Events, was held on Saturday, March 31 at IADT located at 2450 Del Paso Road. The casting call was held on a rainy day and designers sat at several tables to select models for the fashion show.

Magnum Opus Enterprises Model Director Mykha Ram

Maverick Photography documented the event.

IADT Imagine Showcase fitting

Several designers were able to select their models but perhaps because of the rain not enough models showed to have a complete selection. Magnum Opus and IADT worked together to recruit available models.

Two fittings and a rehearsal before the Imagine Showcase” fashion show will also take place.

The first Imagine Showcase fitting was held this past Friday, April 13th at the IADT.

Imagine Showcase fitting

Designers on hand measured the models they selected for their designs. Twenty-one designers will participate in the 2012 Imagine Showcase and are separated into three categories; Accessories Collection, Emerging and Full Collection designers.

In between fittings I was able to sit down at different times with designers Noisha Rhoades, Mey Saechao and model Caitlin Holleran and ask them some questions about the fashion industry.

Noisha Rhoades (l) with Faatui Toele (r)

Noisha Rhoades

Can you tell me something about yourself and how you became involved in this year’s Imagine Showcase?

I’m in the BFA program (Bachelor of Fine Arts in Interior Design) and I will be receiving a bachelor’s degree. I’m an emerging designer and I’m starting my third year at IADT. I’m a mother of one and I started to go to school because I’ve always had a passion for design. I feel there’s a huge gap in the fashion market for plus size women so it’s been my goal to fill that need. Every paper I write usually centers around plus size fashion. That’s what I’m doing for this event; I’m doing a plus size line.

Where are you from?

I’m from Marysville so I’m about half hour away. I was born in Sacramento but grew up in the foothills.

What got you interested in fashion?

When I was young I used to draw a lot. I used to draw dresses and I really liked historical dresses. I liked medieval and renaissance fashion.

Are your designs for this show leaning towards that type of fashion?

This show is a little bit more vintage but it will be more 50’s style.

How old is your baby?

She’s 16 months old. She’s adorable.

What do you think the fashion show say about you?

This is my first show and for my line I’m using plus size models which is not typical. I became interested in fashion when I was quite young. Through high school I was involved in theater and liked to work on costumes and then when Project Runway came on I started watching it and got addicted to the show. From that point on everything seemed to come together and I realized that maybe that’s what I wanted to do.

Model Caitlin Holleran

Caitlin Holleran

One of the models sat next to her mom waiting to be fitted. As they waited I asked her some questions about herself and the event.

How long have you been modeling?

I started modeling in February of last year and soon after that I was signed by an agency.

Have you done any other fashion shows?

I walked for Yennie Zhou in Designing Dreams and then I walked for her again during Sacramento Fashion Week. During Sacramento Fashion Week I also walked for Amanda Chan.

Who will you be modeling for this time?

I will be modeling for Eshonna (Watson) and James (Macabago).

Are you being fitted by both designers today?

No Eshonna said she didn’t need to fit me and I came to just get fitted by James.

Are you involved with a fashion agency?

I’m signed with Cast Images Talent Agency they’re based out of Sacramento. They’re really cool they’re like my second moms and they just placed me with a Los Angeles agency.

How long have you been interested in fashion?

I don’t really know. I remember always walking around in my Barbie little heels. I don’t know who was an influence but I admire Dakota Fanning’s little sister Elle Fanning. She’s like a fashion icon and I follow all of her stuff, I love the outfits that she wears.

Do you have any school plans and what would you like to do after that?

I’ll be graduating high school in December and I’m planning on traveling right after that.  I’d like to go to school and become a child psychologist but I want to take modeling as far as I can.

Mey Saechao working on one of her creations

Mey Saechao

Do you have any fittings today?

I have models coming towards the end of the fitting sometime between 5 and 6 p.m.

How long have you attended IADT?

I’m a senior and I started at IADT almost three years ago.

How long have you had a passion for fashion?

I think it started in high school and it’s been a passion for me ever since.

Have you had other shows in Sacramento?

Let’s see, I did the Banana Festival fashion show last year. The Banana Queen wore my outfit. I was also in a fashion show in 2010 at the State Fair and that was a lot of fun.

How did you become interested in fashion?

It was just a desire I had in my heart. A while back I thought I wanted to do something with my life and I might as well use my skills and learn about fashion and design. When I started I didn’t know too much but I learned it pretty quick and picked it up. So I started just designing and then the passion soon followed. I have all these ideas that come to my head and I just sketch them out.

Do you think designing will be a career or just the next step for you?

I do see myself as a designer. I see myself one day designing for a company and maybe for myself after that. My goals are to learn under a designer and learn the trade. I want to know what they go through so that I’m aware of it once I’m ready for the next step to get my own business.

What do you think is hard about designing?

I guess learning to make an idea come reality and get things done. One of the hardest things is also finding fabrics. When you have a certain fabric in mind you then have to go out and get it while you continue to plan the design. You have to do research while keeping in mind what will be in fashion next year.

What do you find most rewarding about designing?

(Laughing) When the garment is finished! When you finally have a finished piece that’s very rewarding.

IADT staff

Saechao also noted that she was working on a dress for Breast Cancer Awareness in May.

As models, designers and IADT personnel worked on the fittings Esther Amato, who’s a been an instructor at the school for the past four years, talked about a project she’s involved in. Amato spoke about a challenge she started four weeks ago and was open to any student.

Esther Amato next to model who’s wearing a Sacramento Survivor t-shirt made into a fashionable piece by an IADT student

On Saturday, May 5 IADT and the Susan G. Komen Race Foundation  will have a Sacramento Survivor t-shirt fashion show at the Arden Fair Mall. The show will include IADT student created designs made using the Susan G. Komen Race for the Cure t-shirts.

Jewelry designs made from recycled educational materials are also being created. The t-shirts and jewelry will be auctioned off with proceeds going to the Susan G. Komen Foundation.

Model Caitlin Flynn wearing another IADT student creation to benefit Susan G Komen

The May 5th Survivor t-shirt fashion event will showcase more of IADT’s creative talent and also demonstrate their work with the community. The Imagine Showcase will take place on Friday, June 22 at the Hilton Sacramento Arden West. More information can be found at the IADT website.


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