Keeping it local on L Street
Wednesday was ladies’ night at the Goodies and Glam event, hosted by Face it Salon, Spa & Boutique on 18th and L streets. Patrons were invited to taste wine from Revolution Wines and cake and cookies from TreyBCakes. They shopped, got their makeup done and even scored a quick facelift.
Owner Sherie Scalzi, 30, said this was the first event that was broadcast to the public, and that they will continue to have monthly events.
Face it Boutique, which opened seven months ago, houses designs from local artists and students like jeweler Caroline Hearn from the International Academy of Design and Technology in Sacramento.
“I have really, really loved working with local designers, so we try to get a lot of local people here,” Scalzi said. “We work with people at events and at our store to help everybody’s business, so it’s fun.”
Scalzi opened Face It Salon on 19th and L streets two years ago, just around the corner from where the boutique is now. She started carrying her friend’s Me and D clothing line, and when the boutique outgrew the space, she opened a store that now caters to both men and women.
Scalzi, who grew up in Sacramento, studied aesthetics at Citrus Heights Beauty College so she could take care of her acne.
“I had major scarring on my face, my chest and my back,” Scalzi said, “so I went for my own personal needs and desires. That grew into my business, which grew into permanent makeup and massage and waxing.”
After her grandmother was diagnosed with breast cancer, Scalzi learned how to apply permanent makeup so she could help.
“She went to have her eyebrows done at a permanent makeup studio,” Scalzi said, “and they messed her up. So I ended up going to school for permanent cosmetics to correct her eyebrows.”
Scazli worked in local salons for 11 years and said she finally opened her own because she was fed up with the lack of customer service.
“I pride myself that my staff makes me feel really comfortable from the moment they walk in,” Scalzi said. “It just kind of stems from that. I finally felt like I had learned all the do’s and don’ts and went out on my own.”
Customer Serena Kirk has visited the full-service salon for two years and she said she comes back for the customer service and all that they offer.
“Their staff is just really friendly,” Kirk said, “and I trust that they will make me look good.”
For Scalzi, it is more than the returning clientele that keeps her motivated. She said that she wants to prove to her family that all this hard work was worth it, and she wants her three children to know they can also achieve their dreams.
“I want them to have and be and do whatever they want,” Scalzi said. “I don’t ever want them to do something that they don’t love. I can honestly say I love what I do.”
To find out more about Face It, visit the website.