VSP Eye Pledge campaign reaches goal of providing 50,000 at-risk kids the gift of sight
Rancho Cordova-based VSP® Vision Care and Boys & Girls Clubs of America (BGCA) announced they have reached the VSP Eye Pledge campaign goal to provide more than $19.2 million worth of free eye exams and glasses to 50,000 at-risk youth.
In the online campaign that kicked off in mid-August, VSP and BGCA partnered to encourage everyone to visit www.SeeMuchMore.com and take the free VSP Eye Pledge. For each pledge made, a gift certificate for a free eye exam and glasses was directed to a local Club child in need.
One in four children have an undetected vision problem that can interfere with their ability to learn. Manashe, age 13, from Plainfield, N.J., was struggling in school because he couldn’t see the board. Just a few weeks ago, he received a free exam and glasses from the VSP Eye Pledge campaign and is already improving in class and on the football field.
"Without the VSP Eye Pledge campaign, our kids wouldn’t have an opportunity to get this health check up which is greatly needed, " stated Kenya Mutyanda, Unit Director of the Plainfield Club of the Boys & Girls Clubs of Union. "Sometimes kids start to act out in school and you may think they are just having behavioral issues. But actually it stems from being frustrated because they can’t see. The Union County Plainfield Club is thankful for the VSP Eye Pledge campaign and helping our kids see their best."
VSP Vision Care, the nation’s largest not-for-profit vision insurance company, and the Boys & Girls Clubs of America launched the free campaign to encourage consumers to take care of their vision and reinforce the message that eye health is an important part of overall health.
People who took the VSP Eye Pledge were able to direct a free eye exam/glasses to either the Club in the most need, or to their local Club. More than half of those who pledged opted to direct to a Club most in need. Additionally, the following locations received the most pledges:
• North Carolina
• New York
“Each eye exam and pair of glasses that a club member receives represents a new opportunity for that child to achieve his or her goals,” said Sharon Hemphill, senior director of health and life skills at Boys & Girls Clubs of America. “With the generosity of partners such as VSP, Boys & Girls Clubs of America is able to fill the void of critical services, such as eyecare, that many of our members simply to do not have access to.”
“The success of the VSP Eye Pledge campaign speaks to the generosity of local communities. Fifty thousand people across the country took a pledge to not only care for themselves and their families, but to help direct care to a child in need,” said Kate Renwick-Espinosa, chief marketing officer of VSP GlobalTM. “Witnessing the positive impact that this campaign has made in the lives of so many children is extremely fulfilling for all of us at VSP and we are grateful for the opportunity to partner with Boys & Girls Clubs of America who helped make this a reality.”
For more information about the VSP Eye Pledge campaign, please visit www.SeeMuchMore.com. The site also includes an interactive savings calculator to discover the savings with VSP vision benefits, allows users to browse the latest eyewear styles, and provides helpful information about healthy vision.
Disclosure: Alex Sigua is a Public Relations Specialist with VSP Vision Care